Yesterday The Wall Street Journal Asia launched a locally printed edition in India along with a regional Journal online homepage for the country as part of the paper’s plans to expand within the Asian market.
News Corp., which purchased the Journal in 2007, has pushed for an expansion of news and editorial content into the rapidly growing Asia-Pacific marketplace, the company said. Efforts to expand coverage and visibility in these markets have included the redesign of the Journal‘s Chinese-language Web site, which debuted in December, and the launch of a Japanese-language site later this year, as well as efforts to reach Indian readers.
Printing the Wall Street Journal Asia in New Delhi and Mumbai means the paper will be available on newsstands in the country’s major cities and delivered to individual and corporate subscribers the same day. This is the first time the paper will be available at daybreak in India, pointed out Wall Street Journal Asia publisher Christine Brendle.
Full release after the jump