When Long Island local newspaper Newsday decided to put its Web site behind a pay wall earlier this year, it seemed like an obvious conclusion that there would be less people visiting the site. If you start charging for a previously free item, your consumer-base is going to drop.

If this seems like common sense to most people, Newsday.com did everything in its power to convince the media that the 34 percent dip in its traffic once it enacted a pay wall was due to anything but the obvious $5 a week premium charge.

So why all the denial? Newsday.com still keeps advertising on its Web site, which creates two potential revenue streams for the publisher. Unfortunately, without readers swiping their cards for the site, Newsday‘s advertisers aren’t getting what they paid for in potential consumers.

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Last week we asked readers, “What print title will you miss the most” after the year full of closures?

The response was indisputable: Gourmet magazine, the award-winning epicurean title published by Condé Nast that was closed along with three other magazines in October, was far and away your number one choice, coming in with 28 percent of your votes.

Coming in second was Domino, also a Condé title, while Portfolio and the recently shuttere demise of Editor & Publisher jostled for points with nine and eight percent of your votes, respectively.

Regional papers like The Washington Blade, The Baltimore Examiner, and The Rocky Mountain News apparently only affected those living where the paper was distributed, since they got the least amount of votes, although ironically in that same pile is Fortune Small Business, which only two percent of FishbowlNY readers were sad to see go.

Previously: Breaking: Condé Shutters Four Magazines: Cookie, Gourmet, Two Bridal Titles, Could E&P Have Been Saved?, Conde Nast Shutters Domino

Window Media LLC — publisher of such gay and lesbian-friendly titles as The Washington Blade, Genre Magazine and Southern Voice — has shut down today, according to our sister site FishbowlDC.

Not only did publication cease today across Window titles, but employees were informed of this decision as they came to work, via a note left on the door that read:

“It is with great regret that we must inform you that effective immediately, the operations of Window Media LLC and Unite Media LLC have closed down.”

One hell of a way to lose a job, but The Washington Blade‘s employees are bouncing back starting tomorrow, when they hope to recreate their paper as an independent entity. Whether they are allowed to keep the title has yet to be determined.

Read More: The Washington Blade and Several Other Gay Newspapers Are Shut Down –New York Times