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Posts Tagged ‘The Week’

Felix Dennis and His Magazines are Doing Great

Here’s what we know about Felix Dennis — the eccentric owner of Dennis Publishing: He and his magazines are doing great. Well, at least the ones he once owned or currently owns, including The Week and Mental Floss. We know this because that’s what he tells David Carr of The New York Times, in an interview.

Dennis told Carr that there are a lot of haters out there, but that’s mainly because they’re jealous. “I have sold at the top of market several times,” explains Dennis. “Nobody remembers how long I’ve been at this. I love the media game. Love. It.”

The publisher then explained that his magazines are doing well because he understands everything better than everyone:

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Marc Ambinder Blogging for The Week

Marc Ambinder has joined The Week as an editor-at-large and has launched his very own blog. Topics covered on “The Compass,” according to Ambinder, will be varied. He says he’ll write about politics, technology, culture, and more.

Smartly though, Ambinder says “I am not going to blog about everything. And I am going to stick to the rule I made for myself awhile ago: If I don’t think I have something interesting to say, or something valuable to add, I am not going to force anything.”

“I have a bunch of irons in the fire, and I anticipate that these experiences will help me look at the world with different lenses,” explains Ambinder.

Men’s Journal Publisher Heads to The Week

Michael Wolfe, Publisher of Men’s Journal, is leaving for the same position at The Week. Wolfe had been Publisher at Men’s Journal since early 2010, and prior to that he was Publisher of Rodale’s Best Life. He has also held positions at GQ and O, the Oprah Magazine.

Men’s Journal is on a roll; we’ve managed to grow our business,” Wolfe told Adweek. “But The Week is one of those unbelievably unique properties. The opportunity to lead that brand while it’s still in its growth mode is really, really exciting.”

The Week’s UK Edition Launches iPad App

The Week has launched an iPad app for its UK edition, which is focused on content found in the magazine, not on the website. PaidContent says that the app — which is free for the first four weeks, about $4.75 per issue or  $40 per quarter for non-print subscribers — is specifically designed to make use of the iPad’s layout. There are navigation sections on the left of the screen, bold photographs and clean, easy-to-read articles on the right.

The Week US edition app is expected to launch in the first quarter of 2012.

There will be changes to the app, but for now, Kerin O’Connor, the CEO of The Week, says he wants to give people a chance to toy with it.

“We may put more of the web content into the app when we understand more about how the app is used,” said O’Connor. “We want to see what our customers want first.”

The Week Continues to Rise

The Week, which was founded in the UK back in 1995, is doing its best Beatles imitation. Much like the Fab Four, the magazine came stateside and has been a hit ever since. And just like the Beatles, as time goes on, The Week’s popularity only increases. It made a $4 million profit last year and it was among the top weeklies during the first half of this year.

According to min, next year will be another bright one for The Week, because it’s increasing its rate base from 510,000 to 525,000. The Week’s President, Steven Kotok, says that readers drive its success:

Our number one source of new subscriptions is our current subscribers turning on their friends, families, and colleagues to The Week. Not only is this a rewarding validation of our efforts editorially, but The Week‘s subscribers know better than any computer model or mailing list who else will enjoy [our] sophisticated blend of multiple perspectives. And their evangelism of our editorial product doesn’t just drive The Week‘s growth, but it is the most cost-effective way to gain new subscribers in the business and contributes to [our] ongoing strength.

In other words, The Week gets by with a little help from its friends. Or The Week has come together because of reader loyalty. Oh! Try this: For The Week, it’s getting better all the time. Alright, we’ll stop. No need to twist and shout.

Sorry.

The Weeklies: Winners and Losers for The First Half

Sometimes it’s difficult to choose between a winner and a loser. George Michael is the only guy we remember from Wham!, but is that really a good thing? Maybe the other guy is happier with his life knowing that no one will ever approach him in a grocery store and sing, “Wake me up, before you go-go!” to him.

The point is that it’s difficult to choose who came out the winner in that situation. This isn’t the case with magazines. There are numbers, and though the numbers can be skewed a bit, they’re generally a reliable indicator of a title’s health.

The New York Times reports that for weeklies, the big winners for the first half are Time, The Week and The New Yorker. Time increased its newsstand sales 16 percent from January through June, and saw its total circulation climb to about 3.4 million. That put it way ahead of the pack, because The Week posted just a two percent gain in overall circulation and The New Yorker’s single-copy sales jumped by only 1.2 percent. But they’re all still winners, and that’s a good thing.

Newsweek – despite attempting to post the oddest collection of covers ever – headed up the losers for weeklies.

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Slate, The Week, Foreign Policy Post Record Traffic in May

More good stuff from news-packed May: Slate and the websites for The Week and Foreign Policy set record traffic marks.

For Slate.com, it set a record of 15 million unique visits, and broke the 100 million page view mark for the first time. The Week’s website set records for unique visitors at 1.86 million, and hit an all-time high with seven million page views.

Foreign Policy’s site did well too. It set a record for unique views with almost three million, and grabbed 21.4 million page views in May, beating its previous high of 13.4 million.

Thanks for dying Osama! Too soon? Yeah, probably too soon.

The Week: Aggregating Profit

Earlier today we told you about how niche newsweekly magazines were all the rage. One of those magazines, The Week, gets profiled in today’s New York Times. In the piece it’s revealed that The Week made a profit of $4 million last year and is currently on pace to beat that mark.

So how is The Week – a magazine that employs under twenty staffers for its print edition – able to make money in such a bad time for the industry? By gathering news from hundreds of sources, then packaging them into tiny stories for each issue. In other words – Bill Keller, please stop reading now – aggregation:

The magazine identifies hot topics from the week before and publishes excerpts from a variety of news articles and opinion columns on each topic. It also excerpts film and book reviews and obituaries. A feature called ‘Best properties on the market’ allows readers to lust after gorgeous homes. A more serious feature called ‘How they see us’ translates reports from foreign publications few Americans would ever stumble on.

Now isn’t that something?

Sorting out the Top Newsweekly Magazines of 2010

The Pew Project for Excellence in Journalism released its annual State of The News Media report today, and because FishbowlNY loves you, we sifted through the data on magazines.

Among the six magazines considered in the newsweekly category – Time, Newsweek, The Atlantic, The New Yorker, The Week, and The Economist – the niche titles did the best. The Atlantic, The New Yorker, The Week and The Economist all saw circulation and ad pages increase. The Atlantic had the best year among those four, achieving a 24 percent increase in ad pages from 2009 to 2010.

That’s the good, now here’s the bad: Unsurprisingly, Newsweek had a horrible year, as its circulation fell by 31 percent, and ad pages plummeted by about 20 percent. Time didn’t do nearly as bad, but still lost one percent of its circulation and 3 percent of ad page sales.

As you can see, newsweekly magazines that appeal to a mass audience are going to have a tough time staying competitive, while ones that appeal to a small, loyal consumer base will thrive. It’s a tough pill to swallow, but the numbers – much like Shakira’s hips – don’t lie.

Thank you for putting up with a Shakira reference.

The Week Taps New National Sales Director

week.jpgWith ad sales at a premium, it’s more important than ever for publications to have a stellar sales team in place.

That’s why it comes as no surprise that The Week, the opinion and commentary magazine, has brought Timothy Koorbusch to lead its national sales team. Koorbusch, who formerly worked as New York sales director for the Sports Illustrated Golf Group at Time Inc., has joined The Week as national sales director, where he’ll lead the magazine’s print and digital advertising teams.

Prior to his work at the Sports Illustrated Golf Group, Koorbusch worked at Sunset magazine, Fortune, Fortune Small Business and National Review.

Full release after the jump

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