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Posts Tagged ‘TheAtlantic.com’

Partytime With The Atlantic

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Last night, members of the New York media gathered to toast The Atlantic and the incredible year the publication — and its parent company — have had.

There was plenty to celebrate. This year, the title reported a 16 percent increase in advertising revenue, thanks to a 115 percent increase in digital revenue. Events and subscription revenues also saw a boost, with digital subscription revenues climbing 158 percent. What’s more, 2009 saw the launch of the company’s new digital property, The Atlantic Wire, as well as politics, business and food channels on TheAtlantic.com.

“We had such an incredible year,” publisher Jay Lauf told us last night.

And there were plenty of people on hand last night to celebrate that year with Lauf and The Atlantic‘s president Justin Smith, including Glynnis MacNicol and Rachel Sklar of Mediaite.com, All Things D‘s Peter Kafka, John Carney of Silicon Alley Insider, New York Times reporter Brian Stelter and PRNewser editor Joe Ciarallo.

More pictures after the jump

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Atlantic Media Scoops Up Reuters.com Editor For Digital Project

adam_pasick.jpgEarlier this year, we learned of Atlantic Media‘s plans to launch a new digital property when it brought on Slate founder Michael Kinsley to oversee the mysterious project.

Today, the parent company of The Atlantic announced another new hire for the project, Adam Pasick, who will serve as managing editor. The new digital property is set to launch in early 2010 and we now know that whatever it is, it will target “global business executives.”

Previously, Pasick worked as an editor in the U.S. bureau of Reuters.com.
Atlantic Media (which also owns The National Journal Group and Government Executive magazine) has been focusing on its online presence since August of last year, when it hit a traffic peak and hired Felix DiFillipo and Bill McGarry from Forbes and CondeNet. In September, Atlantic Media launched The Atlantic Wire as a sister site to TheAtlantic.com. The Atlantic‘s most notorious columnist, Andrew Sullivan, blogs regularly, and we look forward to seeing what writers Atlantic Media scoops up for their new site.

Previously: Atlantic Shifts Tide With Hires, Atlantic Wire Launches With (Media) Star-Studded Fete

Atlantic Wire Launches With (Media) Star-Studded Fete

atlantic wire 1.jpgAll of the (op-ed) stars were out last night to celebrate the launch of Atlantic Wire, the opinion aggregating sister site to TheAtlantic.com.

Writers for The Atlantic and TheAtlantic.com like Corby Kummer, Marc Ambinder, Ta-Nehisi Coates and Megan McArdle sipped champagne or checked out the incredible view from the balcony at The Glass Houses on the top floor of the Chelsea Arts Tower, as slides of the Atlantic 50 streamed above the bar.

Atlantic Consumer Media chair David Bradley, president Justin Smith and editor James Bennet later said a few words for the crowd, which included The New York Times‘s Frank Rich and David Carr, Rachel Sklar and Glynnis MacNicol from Mediaite.com and AOL DailyFinance‘s Jeff Bercovici.

“We like to fight with each other,” Bennet said of the impetus behind launching Atlantic Wire, which gathers some of the best opinions on the biggest topics of the day in one place.

Bradley, who leads arguably one of the few media companies that is growing despite the recession, offered some advice to would-be media moguls. “Before you own a media company, you should own a company that does well,” he said, noting how his previous experience in business allowed him to effectively operate Atlantic Consumer Media.

Well he certainly knows how to put on a party.

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Opinion Aggregator Atlantic Wire Launches

atlanticwire.gifAtlantic Consumer Media has launched a new stand alone site The Atlantic Wire, to aggregate some of the best opinions and debates on the Web.

The Atlantic has long been a source for well-thought out opinions and discussions, and some of the voice from the magazine and its Web site, like columnist Andrew Sullivan, do make their way onto the Atlantic Wire’s homepage.

Along with tabs highlighting the biggest debates today — right now they’re “Health Care Reform,” “Joe Wilson Outburst” and “Reforming Wall Street” — that homepage also includes a link to The Atlantic 50, a ranking of the most influential pundits doing the job today. The Atlantic Wire ranks them, then features their most recent thoughts side-by-side. The New York TimesPaul Krugman tops the list, followed by Rush Limbaugh, George Will and Thomas Friedman and David Brooks, also of the Times.

Of the 50, 14 columnists hail from The Washington Post, eight from the Times, five from The Wall Street Journal and eight are primarily bloggers, including Arianna Huffington and Salon.com‘s Glenn Greenwald. There are also as well as three commentators from the Fox News, including Glenn Beck, and two from MSNBCKeith Olbermann and Rachel Maddow.

“Taking a systematic and data-driven editorial approach to the exploding universe of opinions, the Atlantic Wire helps readers engage with the most important political, business and social commentary,” said Bob Cohn, editorial director of TheAtlantic.com and the Atlantic Wire. “As readers face an overload of information and a deficit of free time, they can now visit one site to easily follow the topics they care about and the opinion-makers who fascinate them.”

The Atlantic Wire’s launch comes just days after its parent company announced that it had hired Slate founder and columnist Michael Kinsley as a columnist for The Atlantic. Kinsley was also brought on to launch a new digital project for the company early next year. We’re looking forward to seeing how that new project will complement TheAtlantic.com and Atlantic Wire.

Earlier: Slate Founder Michael Kinsley To Lead New Digital Launch For Atlantic

TheAtlantic.com Exploring Further Acquisitions

atlanaqcuis.pngTheAtlantic.com — in our opinion is one of the Web’s best success stories in terms of how to establish a magazine online — is apparently looking to spread its wings even further. PaidContent spoke to Justin Smith, president of Atlantic Consumer Media who says that the site has plans to “buy or invest in content sites that can complement TheAtlantic.com‘s coverage.”

Meaning? Says Smith: “We’ve moved away from the general nature of commentary on the site and have been looking to do more breaking news, like the item we ran on Hillary Clinton’s campaign staff e-mails…And we’ve been able to prove that long-form journalism can work on the web, as long as you have a blockbuster piece. For example, Nicholas Carr‘s cover story, Is Google Making Us Stupid?, from last July, got 1 million pageviews. More recently, a piece on the economic collapse, The Quiet Coup, got 1.5 million pageviews in just five days.” PC breaks it all down in more detail here.

TheAtlantic.com Launches Business Channel

atlanbusy.pngTheAtlantic.com appears to be continuing its march to online dominance with the announcement that it has launched a business channel. Business.TheAtlantic.com, which went live today (Bank of America is the launch sponsor) will be edited by Megan McArdle and focus on business and economics featuring “original posts, dispatches, interviews and more from a range of experts”, including The Atlantic‘s Tyler Cowen, Conor Clarke, Arnold Kling, Jim Manzi, Grant McCracken, and Bart Wilson. The page will be edited Currently running on the site is an interview with uber-business journalist Michael Lewis.

According to The Atlantic this is just the first of several new online channels to be introduced. Full release after the jump.

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Post Election News Slump Hitting Politico, TheAtlantic.com Thriving

538mgg.pngThere’s been plenty of talk the last few weeks about a post-election viewer slump both online and on television. Over at 538.com Nate Silver has taken his pollster powers and applied them to politically-oriented websites to see how these sites are faring now that the election has concluded. The results are interesting.

Turns out that TheAtlantic.com, which recently redesigned both its magazine and website, has experienced an upswing in traffic (retaining 125% of its pre-election traffic), so has Drudge and to a lesser extent The Huffington Post. Meanwhile the NYT.com is more or less breaking even while sites such as Slate and Politico have dropped and are only retaining 50-60% of their traffic. Silver explains how he reached these numbers, and what the caveats to his results might be, here.

TheAtlantic.com Taps Wired‘s Bob Cohn as Editorial Director

altlanggcm.pngTheAtlantic.com, which launched its redesign last month, has just announced the hiring of Wired‘s executive editor Bob Cohn for the newly-created role of editorial director. Per the press release:

Reporting to Editor James Bennet and based in Washington, DC, Cohn will oversee the iconic publishing brand’s digital editorial efforts, including its closely-followed blogs, web-only dispatches, online delivery of magazine content and new initiatives.

Full release after the jump.

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Ta-Nehisi Coates Joins TheAtlantic.com

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TheAtlantic.com has announced that Ta-Nehisi Coates, 32, will be joining the website’s blogging masthead. Coates has previously held positions as Time and the Village Voice. Earlier this year he penned and piece for The Atlantic titled “‘This Is How We Lost to the White Man’” about Bill Cosby’s Black Conservatism, as well, he published his childhood memoir The Beautiful Struggle.

TheAtlantic.com has managed to establish a strong online presence over the past year or so, beginning with Andrew Sullivan who moved there after only a year with Time. The line-up now includes Ross Douthat, Megan McArdle, Jeffery Goldberg, Clive Crook, James Fallows, and campaign must-read Marc Ambinder. Coates ostensibly fills the slot left vacant by Matt Yglesias who departed the site this week for the Center for American Progress.