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Posts Tagged ‘Thrillist’

Crain’s 5boros Debut Highlights Pizza, Yoko Ono

The most intriguing aspect of “5Boro Pizza Tour,” one of the articles in this week’s Fall 2014 debut of quarterly print magazine Crain’s 5 Boros, is the author. The piece was written by Thrillist New York editor Andrew Zimmer as part of a special partnership with the new Crain’s consumer lifestyle publication.

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Ditto for “John Lennon Bus Visits 5 Boroughs.” In that case, the Web-only byline belongs to the founder and executive director of the John Lennon Educational Tour Bus, Brian Rothschild.

Overseeing the spinoff, day-to-day, is Crain’s New York Business deputy managing editor Valerie Block. From this week’s launch announcement:

Crain’s 5boros, with an initial circulation of 25,000, will serve as a trail guide for urban explorers eager to discover the city’s new vibrancy. “5boros readers are supremely interested in pursuing their hometown more fully, from the little shop around the corner to the last stop on the subway map,” Crain’s New York Business and 5 Boros editor Glenn Coleman wrote in the premiere issue. “They are New Yorkers who embrace the ever-changing nature of the city’s five boroughs.”

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Keith Blanchard Joins Thrillist as Chief Content Officer

Keith Blanchard, the former editor-in-chief of Maxim, is joining Thrillist Media Group (TMG) as its first chief content officer. Blanchard was most recently chief content officer of Story Worldwide.

Blanchard had previously served as editor of Maxim and executive online editor of Us Weekly, Men’s Journal and Rolling Stone.

NYT Defends Blurry Ethical Territory, Takes Swipe At Bloggers

111new_york_times_building.jpgThe New York Times has had a hell of a time in the last six months trying to determine just exactly how much freedom to allot to their freelance (or non-staff) writers. And the latest public editor column makes it clear that the newspaper is not interested in bending its rigid ethics rules for anyone.

A few months ago, there was a controversy surrounding Mike Albo, a Times freelancer who went on a Thrillist junket to Jamaica and, even though he didn’t write about it for the Times, was fired for accepting the free trip. Then there was Mary Tripsas who had her flight (and room and board) paid for by 3M as she checked out the company’s innovation center. She later wrote about it in her New York Times column “Prototype” and gave it glowing reviews. She has been asked to leave the Times.

And apparently there is a third, more recent case of Joshua Robinson, who sought free trips from airlines pitched stories to airline magazines in exchange for airline tickets, while describing himself as a Times reporter even though he wasn’t working on a project for the paper. (Editor’s Note: To be fair, what freelancer wouldn’t boast about those Times clips on his resume?)

So why, Times public editor Clark Hoyt asked, should these writers be punished? Why should freelancers be held to the same ethical standards as the people who get health insurance, benefits and secure employment? After all, is it worth writing for a prestigious institution if there are no perks to be had?

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Newsweek Calls Thrillist-Tripping Journos on Ethics Violations

JMLogoSquare.jpgThe 150 journalists and guests who had the pleasure of vacationing last weekend in Jamaica for free were repaying their hosts/benefactors, Thrillist.com and Jetblue, with tons of tweets and Internet hype. Some would say that’s worth it’s weight in gold for the New York-based daily e-mail group, or they wouldn’t keep throwing these elaborate parties.

In fact, for most freelancing journalists, getting on Thrillist’s Director of Communications Flavie Bagnol‘s good side means invitations to nightclubs, Vegas, and even the Hamptons, all with goodie bags and free drinks.

But no good deed goes unpunished, as they say.

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Metro Reveals New Look

metro.jpgStarting on Monday, the free newspaper Metro will unveil a new design in its New York, Boston and Philadelphia editions (see right).

The new look will include a “sleeker design and more sophisticated look while maintaining the concise, contemporary and colorful elements readers look for every day,” said publisher Metro International. The paper will also now have an “oversized masthead,” new “bold” headline fonts and an updated color palette. Seems like they’re giving up inches previously dedicated to content to a new stylish design meant to draw in readers of the free pub.

The Metro‘s content will now be split into three sections: news, “My Metro,” and sports. Metro will also feature contributions of “industry experts,” many of which come from the Web, like Chow.com, Thrillist, DealBreaker.com, Geeksugar and Flavorpill as well as traditional media like CNN, Fodor’s and Conde Nast magazines Self, Wired and Lucky.

“Heightened expert analysis, commentary, powerful pictures and reader views will enhance Metro‘s editorial core keeping the news dynamic, fresh and interesting,” said Tony Metcalf, Metro U.S.‘s editor-in-chief. “Metro is known to innovate, changing print and design history several times, and leading the pack in targeting the hard-to-reach metropolitan. This redesign is the next stage of that.”

Related: Newsday‘s New Look

On The Menu: Thrillist CEO Lerer Talks About Success In A Bad Economy

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The Morning Media Menu podcast today features Ben Lerer, CEO of Thrillist. He spoke with Steve Krakauer and Rebecca Fox about how the email newsletter geared towards guys has expanded its reach — it now covers a dozen markets — despite the economy.

Lerer, who will be a speaker at Mediabistro Circus in New York later this week, said Thrillist was lucky to have “hit its stride” just as the economy started to trend downward.

“A lot of advertisers had just been closing their first deals with us [when the economy started to trend downward] and, if they’ve seen success, have been able to measure the value of working with us,” he said. “And we’ve been lucky enough that they’ve been coming back and continuing to spend even while their budgets have been getting smaller.”

Lerer also touted the benefits of using parties and events to reach out to new readers and advertisers. “We try to keep is stupid simple over here,” he said. “We have two goals. One is to build our audience with the right kind of guys and the other is to sell against that audience.” Events, he added “easily checks off those two boxes.”

Lerer also discussed challenges he’s faced as a young CEO and his take on Jay Leno‘s revolutionary move to primetime.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

Thrillist Gets Wet, Goes to Dallas

3444768978_3b4d212148.jpgThrillist, the high-flying, daily newsletter for men will be spreading its empire to Dallas in the next few weeks “because Texas needs our nurturing embrace.”

Back in New York City, Thrillist celebrated its third annual pool party with a dip in midtown at the Grace Hotel (for those of you wondering, there hasn’t been a proliferation of pools in midtown, the QT Hotel has apparently just changed its name). Missed it? You can see all the pics here.

Thrillist Celebrates Its Third Anniversary

3060998880_9eb99cb6e5.jpgLast night we dropped by Thrillist‘s 3rd anniversary party at a packed club somewhere on Varick St., which we identified a few blocks away based on the hordes of people standing outside waiting to get in. Somehow we slipped the line only to discover that there were hordes of people on the inside too! Thrillist is very popular! They also happen to be the folks who flew us to Vegas for 36hrs last June. Viva etc.

Anyway, PRNewser‘s Joe Ciarallo was also there and drew some PR lessons from the party. Also, if you’re looking for photo evidence there is plenty here and here.

Hungry New Yorkers: Tasting Table to Do the Tasting For You

tstintblg.pngSo! If there is one thing New Yorkers know how to do well it is eating and drinking. Seriously. But what if adventurous eaters don’t want to have to do the sidewalk-pounding research to find the good food? Tasting Table thinks they have a solution. The daily email publication, which launched last month, is the brainchild of the folks who helped back and develop Daily Candy and Thrillist and is edited by Nick Fauchald, formerly of Food & Wine. The goal? To deliver “first-hand, informed advice in a knowledgeable editorial voice.” Says Fauchald:

We won’t cover a new restaurant until we’ve vetted it ourselves and experienced it as our readers will…We are not obsessed with the new; we love the classic. We’ll remind readers about venerable New York restaurants and forgotten favorites that may have slipped off the radar.

Also, for those of you feeling the economic squeeze, never fear! There are also “recipes — tested and simplified for the home cook — from top chefs and bartenders.”

Cannonball Run Generation 2.0

The spirit of Cannonball Run lives on! Via CNet’s Caroline McCarthy comes word (and video) of last week’s Rental Car Rally from New York to Montreal. The rule? No speeding. Also, it appears people had to dress up. Perhaps not surprisingly the Thrillist boys were involved in this, though no word on whether anyone was diverted to Rochester. Richard Blakeley, who shared a car with McCarthy and David Karp (they were dressed as the Royal Tenenbaums), made a video of the whole shebang, though sadly there are no appearances by either Burt Reynolds or Sammy Davis Jr. — basically the only two things we remember from the original Cannonball.


2008 NYC To Montreal Rental Car Road Rally from Richard Blakeley on Vimeo.