vain.pngWhen we first learned of new women’s magazine launch, VAIN, we did a Google search to find…another Vain magazine already in existence.

But the new VAIN is focused on all women ages 18 to 38, while the already established Vain is a quarterly arts-focused publication. The new launch, which debuted its Web site a few weeks ago and will be on newsstands this fall, is the brainchild of Rachelle Gauthier an industry vet who, according to her online bio, formerly “managed the editorial, photography and art departments of several leading niche magazines and worked for one of the first successful urban fashion lines Mecca USA.”

Gauthier is certain that there won’t be any problem distinguishing her magazine from any other with a similar name. “VAIN, the women’s magazine all about you, takes pride in versatility of our readers,” she told FishbowlNY via email. “She may be an artist, a sports enthusiast, an educator, a philanthropist, an entrepreneur, or even an emerging designer. And despite her desires or struggles, VAIN will fill her with images and words that will keep her striving for more. Vain is a beautifully crafted magazine that focuses on art and the artists of the world-a very niche audience and they do that well. Both of our positions are very unique in the marketplace and we will coexist without confusion or exception in the mass market.”

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