In December 2009, the Huffington Post saw unique visitors climb more than 150 percent from the year before, and without the help of an election to drive readers to the site as well known for its political bloggers as for its broad aggregation.
According to ComScore data released last week, HuffPo had 9.8 million unique visitors last month, compared to 3.8 million in December 2008. This increase could be attributed in part to the site’s launch of a number of new verticals, including HuffPost Sports, which debuted in November. (That month drew 7.9 million unique visitors.)
With numbers like this, the site is quickly climbing past other newspapers’ sites.”It simply validates what we do and reaffirms our goal to become America’s online newspaper,” the Huffington Post’s president Greg Coleman told FishbowlNY.
Coleman, who took over the newly created post in September, said reaction to the numbers internally and among advertisers and marketers has been “through the roof.”
“When I joined, I didn’t know that our numbers were going to shoot up like a rocket,” he added. “When I started, our unique visitors were at about 6.8 million, and now 9.8 million is starting to get right up there, solidly ahead of The Washington Post and the Los Angeles Times and Wall Street Journal, and getting close to The New York Times.”