Rodale Inc. has tapped Tim Kennedy to serve as general manager of Rodale.com and Rodale News Network.  According to a company press release, Kennedy will supervise sales, marketing, and content for Rodale’s website and oversee the growth of the Rodale News Network — the publisher’s health, wellness, and environmental information service.  Kennedy will work with Rodale titles including Men’s Health, Women’s Health, Prevention, Bicycling, Runner’s World, and Organic Gardening.

Kennedy will report to president, integrated marketing & sales and company CMO Gregg Michaelson.  Michaelson is eager to add Kennedy’s experience to the team:

We continue to add talent, invest in our digital strategy and change our organization for the future.  Tim’s experience will be of immediate benefit to our newer initiatives as well as our established brands. He understands the importance of editorial excellence and has a track record of success in digital media.

Prior to his time at Rodale, Kennedy was president, publisher, and CEO of The Morning Call — a newspaper based in Allentown, PA.