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Posts Tagged ‘Tim Peterson’

Not So Fast: Yahoo May NOT Have Surpassed Google in July

Ad Age‘s Tim Peterson dug a little deeper in the wake of all that yodeling about Yahoo having surpassed Google for the first time in two years in monthly U.S. unique visitor traffic.

The reporter explains that only Yahoo has comScore “census tags” affixed to its sites. What this means is that for July, the immediate Yahoo numbers came from a much more extensive and specific pathway than those of Google, which were calculated using the more traditional method of a comScore “panel” that was then extrapolated. From Peterson’s piece:

comScore’s methodology likely explains why Nielsen, which relies only on panels for its traffic measures, sees a greater gap between Google and Yahoo and not in Yahoo’s favor. “During July 2013 we measured Google as the top parent company for web activity (170M unique US visitors) and Yahoo as the ranked fourth (126M unique US visitors) in the U.S.,” emailed a Nielsen spokesperson.

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Ad Age Adds Second San Francisco Staffer

First, you find a bureau chief. Then – if you’re lucky and work for a media outlet that still has money in the bank – you go beyond the freelance-stringer frontier and give that bureau chief some full-time local assistance.

Such is the case with Ad Age’s San Francisco operation. After installing Cotton Delo as Bay Area bureau chief, the media publication will add, post-Memorial Day weekend, Tim Peterson (pictured), a journalist plucked from competitor Adweek. Via this morning’s announcement:

It’s been a while since Ad Age has had more than one edit staffer in the Bay Area and we think now’s a good time to crank up our coverage there…

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