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Posts Tagged ‘Time Inc.:’

Time Inc.’s Digital Audience Grows

Time__Inc_-logo-2ED06AA15C-seeklogo.com_Time Inc.’s digital presence is on the upswing. Ad Age reports that for the first time, the publisher’s digital audience has exceeded its print audience.

According to ComScore, in November Time Inc.’s collection of sites (including desktop and mobile) had 107 million unique visits. Meanwhile, Time Inc.’s print audience for fall was 104 million.

As Ad Age notes, this is a good sign for a media company hoping to start the new year right:

This is an important mile marker for Time Inc., which is looking to its websites to help offset declining print revenue. A large digital audience could mean more attention from advertisers. At the same time, however, print advertising — even in decline — remains a more lucrative business for Time Inc., which can fetch higher ad rates in print than online.

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People Founding Editor to Depart Time Inc.

stolleyFor Richard Stolley, the end of a long, legendary Time Inc. career has arrived. According to The New York Post, Stolley’s contract is up at the end of this month and Time Inc. is not renewing it.

Stolley — the founding editor of People in 1974 — had been working as a senior editorial advisor since 1993. Despite having his hand in Time Inc.’s most profitable magazine ever, Stolley is most well known for his work at Life, where he served as a managing editor.

Stolley was editor of Life when JFK was assassinated. Stolley met with Abraham Zapruder and convinced him to sell Life the only known video of the assassination for $150,000. Life then ran stills of the tragic event.

Time Inc. eventually sold the film back to the Zapruder family for one dollar and the video is currently housed at the National Archives in Washington DC.

[Image: Al Freni/Northwestern University]

People and Time Reduce Rate Bases

Time_magazine_logoPeople and Time are trimming their rate bases. According to Ad Age, People will reduce its circulation guarentee by 50,000 copies per issue and Time will cut its guarantee by 250,000 copies per issue. Beginning in January, People’s new rate base will be 3.4 million; Time’s 3.4  million.

The change is odd, as typically, the higher a magazine’s rate base the more it can charge advertisers for ads. A Time spokesperson told Ad Age that the magazine cut its circulation guarantee out of a ”desire to optimize… marketing spend and cut less profitable circulation.”

In other words, this might have something to do with MediaVest — a huge media buying agency — who announced it will no longer count tablet subscriptions when considering magazines’ rate bases. By doing so, magazines might not be able to charge as much for ads.

The Time spokesperson, of course, denied MediaVest’s move had anything to do with it. “It felt like it was time to make a cut” said the person.

Morning Media Newsfeed: Hackers Threaten Violence Over Interview | NYT Layoffs Begin

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Sony Hackers Threaten Violence Over The Interview (Re/code)
A new message from the hackers who have infiltrated Sony Pictures Entertainment appeared to threaten violence at or near movie theaters where the studio plans to show The Interview. The group mentioned the film for the first time by name and threatened to take unspecified actions against its premiere, set for Dec. 25, writing, “The world will be full of fear” and “Remember the 11th of September.” WSJ A Department of Homeland Security official said Tuesday afternoon the agency was aware of the threat but added: “at this time there is no credible intelligence to indicate an active plot against movie theaters within the United States.” Variety “We recommend you to keep yourself distant from the places at that time. (If your house is nearby, you’d better leave.) Whatever comes in the coming days is called by the greed of Sony Pictures Entertainment,” the message reads. There have been suspicions that the attack may have been launched by North Korea in retaliation for the Interview’s depiction of an assassination attempt on Kim Jong-un. The country has denied involvement but praised the attacks. THR The Sony hackers also made good on their promise to release a so-called Christmas gift by posting an eighth batch of documents to the Internet on Tuesday. The documents appear to be the entire email account of Sony Pictures Entertainment chairman and CEO Michael Lynton. Lynton’s email account contains 12,466 messages, which presumably contains deleted messages, dating from Nov. 12, 2008 to Nov. 21, 2014, three days before the hack was first noticed by the studio. A special screening of the film took place in Los Angeles last week without incident. Deadline Landmark Theatres said Tuesday night that the New York premiere of the film has been canceled. The event was set for Thursday night at the Sunshine Cinema on the Lower East Side. BuzzFeed The film’s stars, Seth Rogen and James Franco, have withdrawn from all media appearances in the lead-up to the release of the film.

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Time Inc. Now Accepts Bitcoin

Bitcoin enthusiasts (that’s got to be a thing) rejoice — you can now pay for your Time Inc. magazines with the digital currency. The publishing house has partnered with Coinbase, a Bitcoin wallet, to integrate bitcoin payments for subscriptions to Fortune, Health, This Old House and Travel + Leisure.

Lynne Biggar, Time Inc.’s executive VP for consumer marketing and revenue, said that if people are using bitcoin, Time Inc. might as well get onboard.

“We are always looking for ways to make it easier for consumers to engage with our brands and this pilot program will give bitcoin users a seamless and simple way to purchase subscriptions,” explained Biggar, in a statement.

Norman Pearlstine Talks Advertising

NormanPearlstine_FeaturedNorman Pearlstine, Time Inc.’s chief content officer, is no stranger to the world of advertising. In his role at Time, he has to guide the company through the nasty waters of the magazine world, somehow keeping it afloat. So when The Washington Post asked him about Time Inc.’s approach to ad dollars, he had plenty to say. Below are a couple highlights.

On the controversial spreadsheet that seemed to indicate that if a writer didn’t pen advertiser-friendly content, they were cut:

I don’t think you can say to a reporter that you should be writing stuff for the benefit of advertisers. But as an editor who’s a steward of a publication who has to go down on head count, do I have the right to choose to keep the reporter that is generating a lot of traffic… as opposed to the guy who happens to have a beat that nobody’s reading? The answer has to be yes.

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Journo Profiles and Admires Norman Pearlstine

NormPearlstineTimeIncPicOn Twitter, Washington Post reporter Thomas Heath explains that he writes ‘about how people build businesses.’ In the case of the journalist’s latest feature interview, the more apt verb might be ‘renovate.’

Heath recently sat down with Time Inc. chief content officer Norman Pearlstine (pictured) at Time magazine’s Washington D.C. offices. He follows a wink-wink quote from his interview subject with an intriguing and, given Pearlstine’s age, very accurate observation:

“I’ve been in the business a long time and seen the changes,” says Pearlstine. “I can probably take a little longer view than other people do who are worrying about how many [unique visitors] they had last month or how many page views or something.”

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Time Inc. Sells Sunset’s Test Kitchen and Gardens

The sun has set on Sunset’s test kitchen and gardens in California. According to The New York Times, Time Inc. has sold sold the magazine’s seven-acre campus of gardens and buildings to Embarcadero Capital Partners.

Sunset had occupied the campus in Menlo Park since the 1950s. The space will no doubt be missed. The buildings were designed by Cliff May, who the Times described as “the father of the California ranch home.” The gardens were used by Sunset to celebrate the “farm-to-table” way of life long before it was so popular.

In a memo, Evelyn Webster — executive VP of Time Inc. — wrote that a new home was on the horizon. “We will be working together with the Sunset team on a thoughtful search for a new home for our operations after the New Year,” said Webster.

Morning Media Newsfeed: Snyderman Apologizes on Air | Elliott Takes NYT Buyout

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Dr. Nancy Snyderman Apologizes: ‘Good People Can Make Mistakes’ (TVNewser)
Dr. Nancy Snyderman returned to NBC News Wednesday morning to report a story on depression in America. But the segment began with Matt Lauer pressing her on why she violated a voluntary quarantine following an Ebola reporting trip to Liberia. PRNewser Rather than just saying she was sorry for breaking the rules, she and Lauer got more specific about what exactly went wrong. Besides “scaring my community,” she says she was guilty of “adding to the confusion of terms.” THR Snyderman initially apologized for her team violating its voluntary quarantine, but now, almost two months later, she’s admitted that she, herself, broke the rules and apologized for that. “I’m very sorry for…scaring my community and the country,” she said on Wednesday’s Today, later adding, “I stepped outside the boundaries of what I promised to do and what was expected of me and for that I’m sorry.” HuffPost Snyderman had been absent from the network since October after traveling to Liberia with an NBC News crew — which included cameraman Ashoka Mukpo, a former Ebola patient — and then failing to voluntarily confine herself to a 21-day quarantine. Her actions caused outrage and heightening fear among the public after discovery that her colleague had contracted the virus. Snyderman issued a statement shortly after breaking quarantine in October, but questions lingered about the date of her return to the network (or whether she would return at all). Variety Snyderman’s colleague eventually recovered from the disease, and Snyderman and the rest of her team remained symptom-free. Wednesday, she added that she hopes her mistake hasn’t drawn attention from the bigger story.

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Morning Media Newsfeed: North Korea Doesn’t Deny Breach | ABC News Debuts GoStream

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North Korea Refuses to Deny Sony Pictures Cyber Attack (BBC News)
Sony is investigating after its computers were attacked and unreleased films were made available on the Internet. When asked if it was involved in the attack, a spokesman for the North Korean government replied: “Wait and see.” THR Asked about the cyber attack, a spokesman for North Korea’s U.N. mission told BBC News, “The hostile forces are relating everything to the DPRK [North Korea]. I kindly advise you to just wait and see.” The FBI said on Tuesday that it is currently part of the investigation into the cyber attack. Variety Among other scenarios, Sony Pictures is looking into the possibility that hackers with ties to North Korea were responsible. That is presumed to be retaliation for the studio’s scheduled Dec. 25 release of The Interview, a geopolitical spoof starring James Franco and Seth Rogen, in which the duo are approached by the CIA about assassinating North Korean dictator Kim Jong-un. An unofficial North Korean spokesman decried the film earlier this summer. Mashable A group calling itself GOP (Guardian of Peace) hacked into Sony Pictures Entertainment’s website last week, taking down nearly all of its internal systems with it. Nearly a week later, the fruits of the raid are beginning to trickle out into the public. More than 27GB of documents that appear to be from internal Sony Pictures Entertainment file servers have already been leaked. NYT The documents contained the pre-bonus annual salaries of senior executives, 17 of whom are shown earning more than $1 million a year. The breach exposed two things the secretive movie industry loathes the most — the piracy of films and details about executive compensation — and sent a ripple of dread across Hollywood. On Pastebin, hackers released what they said were “tens of terabytes” of internal Sony data. The post — titled “Gift of G.O.P.” — included links to various data archives which appeared to contain Sony employees’ passwords, Social Security numbers, salaries and performance reviews. The studio has offered to enroll employees in a fraud protection program.  Executives at the entertainment company said they were also making progress in fighting the apparently related Internet pirating of five complete films, including the unreleased Annie.

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