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Posts Tagged ‘Time Warner Inc.’

Time Warner Wants to Watch You Watch Crappy TV

Attention lab rats: Time Warner is interested in how often your belly jiggles when you watch “Hart of Dixie.” The company has opened a media lab in Manhattan so it can study consumer reaction to TV shows, websites, video games and magazines. The lab is a 9,600 foot space equipped with a living room, a 47-seat 3-D movie theatre, an observation room and a mini fake grocery store.

“This [lab] can help people learn what their content looks like when it’s actually watched,” Steve Woodward, Time Warner’s Senior Director for Global Broadcast Technology, told The New York Times.

That’s sort of true. People will be responding, but their reactions will definitely be altered, because the place sounds extremely creepy:

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

Media Stocks Rallying

wallst04.28.09.jpgReuters took a page out of our playbook and looks at the state of media stocks in today’s economy. What did it find? Good news, actually, at least in the short-term.

The article notes that Time Warner Inc. and News Corp. are up almost 20 percent in the past month while CBS found its stride and jumped 40.

This isn’t likely to last, however, as “experts warn advertising budgets are not yet showing indications of a comeback, after corporations heavily cut spending on everything from print campaigns to Web banners as the recession worsened late last year.”

We should know a lot more later this week when companies ranging from Walt Disney Co. to Viacom report their first quarter earnings. Expect stocks to take a hit as earnings are projected to be quite poor.

LAT In 90 Seconds

35309045.jpgThe Medium Is The Message: Spin Magazine sees its subscription rates rise after giving away its product for free on MySpace. We have no idea how or why, but we really, really hope the nitwits who run newspapers don’t get any ideas.

35307417.jpgLess Is More: And in related news, ad agency Secret Weapon attributes its success to having only three clients at any given time. Right now the agency has two: Honda and Jack-In-The-Box. It’s a very hands-on operation. In fact, one of the agency honchos sounds suspiciously like the voice of Jack.

Breaking Up Is Easy To Do: Time Warner Inc. is splitting AOL in two. The behemoth is eliminating 100 jobs at HQ, hinted it might also spin off its cable unit and threatened to “cut costs” at New Line Cinema, too. (Sorry for the lack of art with this item. This story didn’t come with a picture of two white guys sitting next to an interesting sign.)