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Posts Tagged ‘Tina Gaudoin’

WSJ. Magazine Booms Despite Tough Market

wsj_c3333over.jpgIt may be a terrible year for the print industry, with diminishing ad sales forcing magazines to scale back on the number of issues and pages they can afford, but at least one magazine is claiming that they’re doing better than ever.

The Wall Street Journal‘s one-year-old magazine, WSJ. (can’t forget that unnecessary period!) will begin printing six issues a year instead of its traditional quarterly print run, starting in March of next year. In addition, the glossy’s circulation will almost double from its current 800,000 subscribers to 1.5 million.

“The magazine speaks directly to the world’s most discerning consumers about the people, places and products that matter most to them,” saied WSJ. editor-in-chief Tina Gaudoin, who is perhaps forgetting the lessons learned this year in the closing of haute business and lifestyle titles like Trump Magazine, Portfolio, and Fortune Small Business.

Then again, The Wall Street Journal has managed to make itself an exception to every industry rule this year and is still expanding, so perhaps some of that luck will rub off on WSJ.

Full press release after the jump.

Previously: Tina Gaudoin To Edit WSJ Lifestyle Magazine

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Wall Street Journal Beefs Up Sales Team

journal logo.pngCould the key to surviving this economic crisis be bigger and stronger ad sales teams?

The Wall Street Journal has become the latest media organization to expand its sales team, announcing yesterday that it had hired Sophie Raptis to be the new publisher of its glossy magazine WSJ.. The current publisher, Ellen Asmodeo-Giglio, has been moved into the position of vice president of sales for the Journal‘s Weekend Edition and Luxury groups, while Andrea Norlander, formerly the executive director of creative services for WSJ. was promoted to associate publisher of marketing for the magazine and Anthony Cenname was brought on as multimedia director for the Luxury group under Asmodeo-Giglio.

Michael Rooney, the Journal‘s chief revenue officer, emphasized the selling power of the new team. “These are proven advertising sales executives who continue to deliver substantial advertising revenue to this company, even in the current economy,” Rooney said in a press release yesterday. “Ellen has accomplished one of the most difficult assignments — to successfully launch and sell a luxury magazine in one of the most challenging markets since the Great Depression. Sophie brings two critically important experiences to her position — extensive experience in managing a glossy magazine that originates within a newspaper and understanding the global luxury and retail categories.”

When she joins WSJ. next month, Raptis will be reunited with a former colleague from Luxx, the glossy magazine of the Times of London. At Luxx, Raptis once worked with Tina Gaudoin, who is now the editor-in-chief of WSJ. Raptis is currently working for Times Media in London.

Another publication that is expanding its sales team is WWD, which recently brought on three new associate publishers to serve under Richard Beckman.

Full release after the jump

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