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Posts Tagged ‘Tina Imm’

MyRecipes Grows in 4th Quarter

Somebody is happy. Time Inc. Lifestyle Group’s MyRecipes Network had a record-setting fourth quarter in 2011, growing unique visitors by 62% year-over-year and ranking in comScore’s top 10 community-food websites for three consecutive months.

The site, which launched in 2007, produces original daily content in addition to housing 60,000 recipes from the likes of Cooking Light, Southern Living, Real Simple, Health, Sunset, All You, Coastal Living and Food & Wine.

“From the debut of the original web series Five & Dine with Adrien Sharp, to the new MyRecipes Grocery Server tool that allows consumers to find local deals on recipe ingredients, to the launch of the MyRecipes Daily Indulgence app for iPad, MyRecipes built incredible momentum throughout the year resulting in significant growth in key metrics for the site,” said Tina Imm, general manager, Lifestyle Digital Group, Time Inc.

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MyRecipes.com Takes Next Step with Launch of My Grocery Deals

MyRecipes.com, The Time Inc. Lifestyle Group’s top-performing digital food and recipe portal, has created My Grocery Deals. The new tool allows consumers to find sales on recipe ingredients based on their location.  

Powered by Grocery Server, the leading grocery deal comparison search engine, My Grocery Deals automatically searches weekly ad circulars for more than 200 grocers across the country and matches sales to ingredients.

“The My Grocery Deals tool brings a new level of personalization to the user experience by allowing consumers to find ingredients on sale at their local grocery store,” said Tina Imm, General Manager, Lifestyle Digital Group, Time Inc.  “We’re excited to couple this unique technology with the more than 50,000 recipes we offer on MyRecipes.com to help users save money while making delicious meals for their families.”

Launched in 2007, Time Inc.’s MyRecipes.com gives consumers the tools they need to cook with confidence and eat with joy.