Click here to receive Mediabistro’s Morning Media Newsfeed via email.
Sponsors Have Begun to Abandon the Clippers (PRNewser)
The controversy behind the allegedly racist remarks made by L.A. Clippers owner Donald Sterling has the biggest names behind the Clippers making their way toward the exits. Mediaite State Farm Insurance became the first sponsor to pull its support from the Clippers Monday morning, following audiotape released by TMZ Saturday that allegedly revealed Sterling going on a racist tirade. WSJ More than a half dozen other sponsors of the Clippers, including Kia Motors, Virgin America, Red Bull, Aquahydrate, Mercedez-Benz, Corona and CarMax, also distanced themselves from the team Monday. While some advertisers sponsor the NBA, other brands sponsor individual teams — some advertisers do both. Sports marketing experts suggest that team sponsorship agreements with a big-market team like the Clippers could range anywhere from $100,000 to over $2 million a year, depending on what is included in the marketing package as well as if the advertiser is given category exclusivity. Variety According to new statements, the advertisers felt maintaining ad ties to the team after reports surfaced about Sterling’s remarks would not be in their best interest. “The comments allegedly made by Clippers owner, Donald Sterling, are offensive and reprehensible, and they are inconsistent with our views and values,” Kia said in a statement Monday. The NBA is expected to make an announcement regarding Sterling’s alleged comments today. THR Sterling’s tirade was prompted when his girlfriend, V. Stiviano, posted a photo of herself with Magic Johnson on Instagram. In the audio remarks obtained by TMZ and Deadspin, Sterling expresses displeasure about having black people attend Clipper games. Read more