According to an unnamed source at Condé Nast, today’s New York Observer reports, head-honcho Si Newhouse is “against anything that he feels takes the focus away from the printed magazine brand. That’s why he used to be so against digital.”
But today’s story wasn’t about how Newhouse has mended his ways to incorporate Condé Nast Digital into his magazines’ 10-year plan. Instead, the quote serves to reinforce how anti-Newhouse the idea of marketing the Condé brand for licensing purposes is. But it’s been a tough two years for the company and a lot of concessions have had to be made: we may not be so far off from a reality where Gourmet gets a second life in the form of cookbooks and baking supplies.