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Posts Tagged ‘Tom Harty’

Fitness Names New Publisher

Meredith Corporation has promoted Eric Schwarzkopf to Publisher of Fitness magazine. Schwarzkopf had been Associate Publisher of Fitness since 2009. He will report to Tom Witschi, Executive Vice President, Meredith National Media Group.

Under Schwarzkopf, Fitness has expanded its ad pages and revenue. Tom Harty, President of Meredith National Media Group, said of the move, “Eric has proven to be an invaluable asset to the Fitness team since joining the brand.”

Meredith Grows Food Business

Meredith Corporation has expanded its food portfolio by acquiring Recipe.com and EatingWell Media Group, publisher of EatingWell magazine. It’s a smart move for Meredith, which already caters to a female audience with brands such as Better Homes and Gardens, Fitness and Parents.

Meredith National Media Group President Tom Harty said the additions will serve the company’s consumer base well.

“Our consumers consistently tell us that preparation of delicious and healthy meals on a tighter food budget is a top priority,” he said. “And research reveals that women are using multiple media platforms – print, online, mobile, social, video – to assist them. EatingWell and Recipe.com are great additions to our existing broad portfolio of food media assets.”

Meredith Expands, Adds to Leadership

Meredith National Media Group has promoted and added to its leadership team. The four promotions include Gayle Butler to Executive Vice President & Group Creative Content Leader and Editor-in-Chief of Better Homes and Gardens, Jim Carr to Exectutive Vice President & President, Better Homes and GardensCarey Witmer to Executive Vice President & President, Parents Network, and Liz Schimel to Executive Vice President & Chief Digital Officer.

Dick Porter is also joining Meredith National Media Group as Executive Vice President & President, Media Sales. Porter was most recently CEO of the Publishing Group of America.

Butler, Carr, Witmer, Schimel and Porter will all report directly to Tom Harty, President of Meredith National Media Group.

Meredith Turnaround Wins Publisher Of the Year

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Last summer Meredith Corp, publisher of Better Homes and Gardens and Ladies’ Home Journal, was in dire straights. Before we knew of the great magazine downturn, Meredith was doing frantic damage-control after letting go dozens of employees over the summer, as well as the folding of Country Homes in January of ’08.

That’s why Meredith’s extensive turnaround has earned the corporation Publisher of the Year award from Advertising Age.

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Publisher Meredith Gets New Consumer Mag President

harty.pngMagazine publisher Meredith Corp. today promoted Chief Revenue Officer Tom Harty to president overseeing the house’s consumer magazines. He will retain his CRO title as well as the position of executive vice president of Meredith Publishing Group, the company said.

But, in addition to overseeing company-wide sales efforts and various media networks — including the Parents Network, Ladies’ Home Journal, Fitness, Traditional Home, Midwest Living and Hispanic Ventures, which includes four Spanish-language magazines — Harty will also be assuming control over editorial and creative functions for the company’s New York-based titles.

According to Meredith Publishing Group President Jack Griffin, Harty was integral to Meredith’s recent success.

“Under his direction, Meredith Magazines has grown its advertising market share considerably during this period, especially for the first half of 2009, when our share of magazine advertising in our competitive set is up four percentage points over 2008,” Griffin said.

One of Harty’s innovations was Meredith 360°, a “cross-media integration business unit,” that helped grow and expand Meredith’s Corporate Sales and Marketing efforts.

Harty, who joined Meredith in 2004, previously worked as senior vice president and general manager for the Golf Digest Companies, which are owned by Advance Magazines, a division of Conde Nast. He has also held positions at TV Guide, Reader’s Digest, McCall’s, Forbes and publisher Gruner & Jahr USA.

Full release after the jump

Related: Move Aside Alpha Males, Gamma Women Are The Latest Marketing Tool For Meredith

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