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Posts Tagged ‘Tom Leykis’

Tom Leykis Celebrates a Year of Online Merriment

It was exactly one year ago that, free of a five-year CBS Radio contractual hold, Tom Leykis set out to became a master of the online universe.

Reflecting on his one-year anniversary, the former KLSX afternoon drive king makes no bones about the fact that it has all been very experimental:

We didn’t know if it would last six months when we started. We didn’t know if the stream would be dependable for a large audience. We didn’t know if there would even be a large audience.

And yet, when the first year ended, we had worked about 50 weeks out of 52, the most I’ve worked since 30 years ago in Albany, New York. When I was at Westwood One and CBS Radio, we worked about 45 weeks most years with seven weeks of vacation and holidays.

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Tom Leykis Celebrates Three Million Metered Tune-ins

Less than a year into his bold Internet experiment, Tom Leykis feels there is no need to consider returning to the realms of terrestrial or satellite radio.

The reason for this conclusion are the stats he has been accumulating since last fall. Although Leykis’ online program debuted April 2 2012, it wasn’t until September 9 – after some months of working out the online kinks – that he and his The New Normal colleagues layered in Triton Digital’s Webcast Metrics. In just four months, Leykis has reached the three million tune-ins (connections) mark. From today’s announcement:

In addition, The Tom Leykis Show was number ranked 34 on TuneIn’s Top 100 Stations of 2012 and normally trends at or about Number 1 out of TuneIn’s 70,000+ streams every weekday PM drive when the show is live.

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Tom Leykis Planning a Very Marijuana Christmas

As Tom Leykis winds down the end of his first year as a Burbank-based Internet radio show host, he’s decided to start his own Christmas tradition. And as with most on-air things the blower-upper inserts himself into, it’s going to be unconventional and abetted by the fact that he’s no longer constrained by the limits of advertiser-supported terrestrial radio.

During the first hour of his Monday, December 24 broadcast stream, he and his cohorts will smoke a couple of joints. From there, it’s anybody’s guess how the rest of the program, which is set to include some Jean Shepherd storytelling, will go. What’s more, Leykis officially announced today that he has decided to stick with the Internet show for at least another year:

“Since Triton Digital’s Webcast Metrics started collecting data on September 10, we have surpassed two million tune-ins and this past week, we had the best week ever for The Tom Leykis Show with over on 176,000 connections,” he said.

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Tom Leykis’ Latest Online Gambit: 50,000 Songs in a Row

On Monday at noon PT, Tom Leykis kicked off his latest Internet experiment: the all-music stream Pure Pop Hits. Aimed squarely at the 12-to-24 demo, it features a DJ-less run of songs from the past three years and is set to play 50,000 of them… in a row.

“We are fully licensed with ASCAP, BMI, SESAC and Sound Exchange as a webcaster,” Leykis tells FishbowlLA. “The total cost of operating Pure Pop Hits is a fraction of the cost of the KIIS-FM receptionist… if they still have one… About $7,000.”

To put that crazy 50K number in proper perspective, it means there will zero commercial interruptions in 2012. Featured artists include Katy Perry, Lady Gaga, Kelly Clarkson, Usher and Pitbull. Pure Pop Hits also promises to never censor any song lyrics.

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KRLA-AM Beefs Up Morning Drive Team

On his podcast, LA radio vet Brian Whitman recently tipped today’s big news – he and Ben Shapiro have officially joined Heidi Harris weekday mornings on Salem Communications Corp. stations KRLA-AM 870 and KTIE-AM 590 in San Bernardino:

“I’d like to continue to do podcasting with Todd Perry and John Norten,” Whitman explained during episode #47. Then switching to his Tom Leykis impersonation, he added, “You can email me or let me know on Twitter and Facebook… I’ve got to figure this out.”

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So Far, Tom Leykis is Blowing Up the Internet

These are some pretty impressive numbers.

According to a press release issued today, the brand new Internet incarnation of “The Tom Leykis Show” garnered a total of 401,180 listeners during the program’s first week. The specificity of that mark echos something Leykis told us when we interviewed him last fall; namely, that he was excited to be seguing to a medium where audience numbers for an individual program can be totaled much more accurately than the benchmarks of commercial radio ratings books.

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Tom Leykis Sells Radio Show Ad on eBay

Is this the new (advertising) normal?

Tom Leykis, preparing for a return to the airwaves April 2 under the corporate moniker of The New Normal Network, recently reserved the first ad slot for a top eBay bidder. On Friday, after 29 bids, the auction closed.

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Tom Leykis Tops FishbowlLA Media Personality Searches

It’s always fun to dive into Google Analytics and ascertain how readers are coming to this site via “organic search.” For the year 2012, so far, here are the five most clicked-through media personality queries:

1) Tom Leykis: With the former KLSX 97.1 star’s Internet relaunch fast approaching, our exclusive interview continues to pull in solid daily traffic.

2) Jason Whitlock: Never a dull moment on Twitter with this Fox Sports reporter. Our coverage of his February apology for a Jeremy Lin tweet brought in lots of eyeballs.

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EXCLUSIVE: Tom Leykis Finalizing His Talk Radio Return

Tom Leykis fans have April 2, 2012 clearly marked on their calendars. On that Monday, Leykis–having happily and dutifully fulfilled a guaranteed five-year CBS Radio contract—will launch a new weekday radio talk show, a little more than three years since he was faded out at flagship KLSX 97.1 FM.

“The question we’re in the process of trying to actively answer right now,” Leykis explains to FishbowlLA via telephone, “is whether the program will originate as a radio show at a traditional brick-and-mortar station, or whether we will actually do something which to my knowledge has never been done on a large scale… We would produce the call-in show live on the Internet, and then make it available secondarily as a syndicated radio show. In which case [my company] The New Normal Network would be the syndicator.”

“I own all the [old show] intellectual property, and much of it is service-marked, everything from “Flash Friday” to “Leykis 101” to even my name,” he continues. “This is not like when David Letterman left NBC all those years ago… I own them all, and when my contract expires with CBS, I will have the freedom to do them all.”

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Minus Frosty, LA Radio Personalities Heidi and Frank Carry On

When FM powerhouse KLSX 97.1 ditched the talk format in early 2009 in favor of an all-music “Amp Radio” slate, it took down a number of beloved local personalities including Tom Leykis and the so-called “Triplets” – Frosty, Heidi and Frank. Then, last fall, when the trio was dropped once again from new home KABC 790 AM, Frosty Stilwell announced he was leaving the hijinks fold.

Remarkably, in the few months since, Heidi and Frank have found a faithful paying audience with their new podcast. Andrew Wallenstein shares their subscriber stats via a nice profile piece today at PaidContent.org:

The Heidi and Frank Show has attracted well over 6,000 subscribers who are paying anywhere from $5 per month to $50 a year for access to a trove of audio and video programming, including two hours every weekday morning. There’s limited access to a layer of free content intended to get unacquainted viewers sampling and, if this freemium model holds up, signing up for added benefits like ad-free podcasts.

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