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Posts Tagged ‘Tom Scocca’

Gawker Calls Its Own Sponsored Content ‘Straight-Up Garbage’

No one likes sponsored advertising, but it is apparently here to stay. So it’s nice to see Gawker — which posts plenty of advertorial content — acknowledge how awful it is. Here is Tom Scocca — managing editor of the site — on its own sponsored content:

The ad that doesn’t feel like an ad—this is the grail right now, for everyone, Gawker Media very much included. So we get the occasional humiliating advertorial post, with straight-up garbage dressed to resemble actual content, through which the advertiser (or the publication) tells the reader, ‘We think you are stupid, and we have bad taste.’

Well said.

Scocca also called out another post, in which John Cook was irrationally upset about adults using wipes instead of toilet paper. Cottonelle’s parent company — Kimberly-Clark — noticed the post and paid Gawker to promote it. The result is that readers saw the post once, and then again, because ”the toilet-paper company wanted you to see the name of the toilet-paper company.”

We love that Scocca wrote this about sponsored content, but sort of disagree about how bad it is. To us, advertorials are becoming just like any other ad: We ignore them all completely. If this is how media companies have to make money, then so be it. It sucks, but you know, there are worse things in life. Like Bruno Mars.

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Deadspin and Gawker Switch Managing Editors

Deadspin and Gawker have swapped managing editors. Deadspin’s managing editor, Tom Scocca, is going to Gawker; while Emma Carmichael returns to Deadspin.

As noted by Deadspin, Scocca will not take on the role of deputy editor at Gawker, reporting to new editor-in-chief, John Cook.

Tom Scocca Leaves Slate for Deadspin

It’s hard to imagine Deadspin with more of an edge, but if anyone can bring it, it’s Slate’s Tom Scocca. A.J. Daulerio, Deadspin’s Editor-in-Chief, announced yesterday evening that Scocca will be joining the sports site as Managing Editor.

Scocca then followed that announcement up with a final post to his Slate blog:

When I got up this morning, or even when I had lunch, I didn’t really know I’d be shutting the blog down today, on the 698th post (Go for 700, already, cries the part of the brain conditioned to tend the Tamagotchi). That’s how the instant horizon works. Get mad about Bill Simmons’ taste in shoes and—oh, time to make an announcement: I’m going to be managing editor of Deadspin.

The New Yorker Profiles “Curiously Loyal, Ruthless” Gawker Media Founder Nick Denton

Gawker Media founder Nick Denton goes by many titles: journalist, editor, proprietor, and Internet entrepreneur are a few that come to mind.  However, now that Ben McGrath of The New Yorker has posted a 10,000-word profile of Denton on the magazine’s website, readers will have plenty more ammunition when forming their opinions of the British media mogul.

McGrath’s 11-page article includes quotes from Denton’s friend and CEO of Great Works America, Frederik Carlström, former Gawker writers such as now-Village Voice blogger Foster Kamer, and even Denton himself.  Appearing in The New Yorker‘s ”Search and Destroy” column, the profile leaves no stone unturned in painting an unadulterated, authentic portrait of Denton’s personal and professional character.  Denton, as he is known to do, was refreshingly open as he shared his views on the role of new media in today’s culture:

“I think people are sort of waking up to it now, how probably the biggest change in Internet media isn’t the immediacy of it, or the low costs, but the measurability,” Denton told [McGrath]. “Which is actually terrifying if you’re a traditional journalist, and used to pushing what people ought to like, or what you think they ought to like.”

While McGrath’s account of Denton may be the most thorough, it certainly is not the first of its kind.  Slate’s Tom Scocca covered Denton for The New York Observer in October 2005 and Michael Idov also wrote about Denton for New York magazine this past September.

Slate’s Tom Scocca Also Notes Joel Stein is Not Funny

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This just in from the Obvious Files: Joel Stein is pronounced not funny. This time it was Tom Scocca at Slate.com. It was due to some unfunny thing an unfunny person like unfunny Joel Stein wrote. Unfunny? Unfunny. In 2008 John Brady observed the same thing in Folio about Stein.

We compared Stein and Lewis Black sharing a stage at a WGA event that year to be like Michael Caine and Dustin Diamond on the same panel.

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