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Posts Tagged ‘Tom Smith’

Are Magazines Like Top Chef The Future Of Journalism?

mbcircus3.jpgFishbowlNY managing editor Rebecca Fox moderated a panel this afternoon about integrated partnerships and multiplatform marketing and publicity deals in the media world. If you’re uncertain what kind of deals would fall under this umbrella, a good example is the partnership between Bravo‘s “Top Chef” reality cooking competition and food magazine Food & Wine.

Ellen Stone, Bravo’s SVP of marketing, told the Mediabistro Circus audience that the cable channel works closely with Food & Wine to promote both brands: Gail Simmons, who works for the magazine, appears on “Top Chef” as a judge, and the magazine, which is published by American Express Publishing, covers the show on its edit pages. The two are even working together to create a “Top Chef” magazine, Stone said.

Other panelists, Chuck Cordray and Tom Smith of Hearst Digital, Steve Rosenbaum, the CEO of Magnify.net, and NYMag.com GM Michael Silberman also discussed deals they have worked on recently and things they seek out in partners.

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Thinking Different Helps Hearst Survive

hearst.pngHearst may be no stranger to layoffs but The New York Times insists the company is doing well due to unique initiatives, like not putting all of its magazines’ content online for free, upping newsstand prices and increasing book sizes instead of shrinking them. (But as Sunday’s article mentions, Hearst is part of a private company so its exact revenue figures are unknown.)

Although all of these moves seem contrary to currently held beliefs in the magazine industry, they’re working for Hearst, the company argues. In today’s economic climate, as media companies struggle to find a digital pay wall structure that will work towards keeping them profitable, it’s refreshing to see a company trying to solve its problems in different, and successful, ways.

“I want 1.6 million women to go to the newsstand every month to buy Cosmo, and they do,” Hearst president Cathie Black told the Times. “We don’t want that genie out of the bottle. I don’t have any interest in challenging that economic model.”

Two Hearst executives, senior vice president and general manager of Digital Media Chuck Cordray and Tom Smith, senior director of Digital Media/IT, will be at Mediabistro Circus tomorrow. We’ll keep you posted about what they say about the future of Hearst and magazine journalism.

Today Only! Discounted Tix To Mediabistro Circus

mbcircus.pngWe have ten discounted tickets for Mediabistro Circus only available for FishbowlNY readers!

Click here to register, use the promo code FBNY245 and score a ticket to the Circus for only $245. But don’t wait, because this offer expires at close of business May 28 or when tickets run out (and we only have ten), whichever comes first.

If you haven’t already picked up a ticket to the two-day conference, you are probably on the fence about whether there will be anything interesting there for you to see and learn. Well, there will be. Promise.

Mediabistro Circus will kick off Tuesday, June 2 with a presentation about self-promotion by Tim Ferriss, the author of the best seller “The 4-Hour Workweek.” In today’s difficult job climate, its more important than ever for journalists (employed or otherwise), freelance writers, bloggers and authors to use all the tools available to them to promote themselves and their work.

And if that doesn’t grab your attention, perhaps you will enjoy the panel called “Strange Bedfellows: The [New] Media Deal,” featuring Chuck Cordray and Tom Smith from Hearst‘s Digital Media side and NYmag.com‘s general manager Michael Silberman, moderated by FBNY managing editor Rebecca L. Fox.

And of course, on Wednesday afternoon there will be a performance by Cirque du Soleil.

If you want to take part in fun, its not too late, but you have to act fast. Register now!