NBCNews.com is beefing up its staff. The biggest move is naming Hillary Frey the site’s new editorial director. Frey comes to NBCNews.com from Yahoo! News, where she served as editor-in-chief since July of 2012. Prior to her time at Yahoo!, Frey was managing editor of Adweek.

Other notable hires:

  • Danielle Friedman has been named senior editor. Friedman comes to the site from Newsweek/The Daily Beast.
  • Tracy Connor and Erin McClam have been named senior writers. Connor joins the site from The New York Daily News; McClam joins from the AP.
  • Rachel Rique has been named senior planning editor. She was most recently operations director at vente-privee USA.
  • Hasani Gittens and Megan Friedman have been named news editors. Gittens comes to NBCNews.com from The Daily; Friedman from Time.com.
  • Ben Popken and Matthew DeLuca have been named staff writers. Popken had been with Consumerist; DeLuca with Newsweek/The Daily Beast.