The Johnson Publishing Company will not be dissuaded from putting more money into print titles. The African American-centric publisher may have had a hard time with Ebony last year as rumors of a sale were taking place, but that hasn’t changed the company’s stance on focusing on its newsstand growth.
Today, Johnson’s other major holding, JET, announced a strategic overhaul of the magazine, which will feature roll-outs on new columns for fashion and buzz, as well a new logo, layout, and design. Says Johnson CEO (and daughter of founder John H. Johnson) Lindsay Johnson Rice:
“As a world-class media company, we will solidify JET‘s position as an innovator and leader in the African-American marketplace by offering expanded content that will entertain, inform and extend our readership footprint of the brand in a smart way.”
The cover of the first newly-designed JET will feature R&B singer Trey Songz on its cover.
Full press release after the jump.
Previously: Is Ebony For Sale?