On Friday, Gawker reported that seven people were laid off at Glamour on the sales side.

Then came the news that the media company was launching a dating site, TrulyMadlyDating.com, sponsored by Glamour.com and GQ.com. Will this new revenue stream be enough to keep the company out of the red?

Last month, we interviewed Caroline Little, the North American CEO of Guardian News & Media, which publishes the British newspaper The Guardian. We asked what we always ask very powerful media people: can digital advertising replace what we’ve lost in print ads?

Little’s response was a resounding no. She said print publications were going to have to look for alternate streams of revenue, and she specifically pointed to a dating service that the Guardian operates in the U.K. called Soulmates. “You could use that in local markets,” Little said of U.S. publications.

Looks like Condé Nast is well on its way to taking that advice.

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