TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Tumblr’

Yahoo! is Bringing More Ads to Tumblr

It’s now official: Yahoo! has purchased Tumblr for $12.75 and a pack of Newports. With the deal done, Marissa Mayer, Yahoo!’s CEO, wasted no time explaining one way they’re going to make money off the acquisition: Ads on ads on ads.

In a conference call, Mayer said that Yahoo! will bring more advertisements to the Tumblr dashboard and even negotiate with some users to implement ads on their sites. As Business Insider reports, Mayer said the dashboard change involve only “a very light ad load,” but seeing as it’s relatively ad-free now, it’ll be interesting to see how people feel about this.

Of course if Tumblr users complain about Yahoo! bringing more ads into their world, we could just remind them that Tumblr is free and so they really stop bitching.

Morning Media Newsfeed: Yahoo! Buying Tumblr | Village Voice Layoffs | Karl Regrets Report


Click here to receive Mediabistro’s Morning Media Newsfeed via email.

Yahoo! Tumblrs for Cool: Board Approves $1.1 Billion Deal as Expected (AllThingsD)
The Yahoo! board has approved a massive $1.1 billion all-cash deal to buy Tumblr. It’s not clear when the official vote was taken, but sources close to the board said the acquisition was a foregone conclusion and was unanimously approved by the directors of the Silicon Valley Internet giant. The deal will likely be announced Monday morning, said numerous sources. Business Insider Marissa Mayer has made her first big move as CEO of Yahoo!. She’s buying a social networking site with a younger audience and a ton of page views. Now it’s time to monetize the thing. Tumblr has just $13 million in revenue right now. It should be able to increase that revenue following the model of Twitter and Facebook. BuzzFeed When Yahoo! was founded, Tumblr’s most important demographic wasn’t even born. This — not profit or monthly active user numbers or corporate image-making — is what explains why Yahoo! wants Tumblr. GigaOM The painful fact is that Yahoo! doesn’t just look desperate — in many ways it is desperate. Mayer has made some changes since she took over the ailing former Web portal, including the acquisition of Summly and a number of other mobile-focused startups and services, but the company still needs to make some aggressive moves if it is going to jump-start any growth at all. AllThingsD If you write about Tumblr as a business, you are required to note that Tumblr has a lot of porn. So why isn’t that an issue for Yahoo!? Read more

Morning Media Newsfeed: Yahoo! Buying Tumblr | Village Voice Layoffs | Karl Regrets Report


Click here to receive Mediabistro’s Morning Media Newsfeed via email.

Yahoo! Tumblrs for Cool: Board Approves $1.1 Billion Deal as Expected (AllThingsD)
The Yahoo! board has approved a massive $1.1 billion all-cash deal to buy Tumblr. It’s not clear when the official vote was taken, but sources close to the board said the acquisition was a foregone conclusion and was unanimously approved by the directors of the Silicon Valley Internet giant. The deal will likely be announced Monday morning, said numerous sources. Business Insider Marissa Mayer has made her first big move as CEO of Yahoo!. She’s buying a social networking site with a younger audience and a ton of page views. Now it’s time to monetize the thing. Tumblr has just $13 million in revenue right now. It should be able to increase that revenue following the model of Twitter and Facebook. BuzzFeed When Yahoo! was founded, Tumblr’s most important demographic wasn’t even born. This — not profit or monthly active user numbers or corporate image-making — is what explains why Yahoo! wants Tumblr. GigaOM The painful fact is that Yahoo! doesn’t just look desperate — in many ways it is desperate. Mayer has made some changes since she took over the ailing former Web portal, including the acquisition of Summly and a number of other mobile-focused startups and services, but the company still needs to make some aggressive moves if it is going to jump-start any growth at all. AllThingsD If you write about Tumblr as a business, you are required to note that Tumblr has a lot of porn. So why isn’t that an issue for Yahoo!?

Read more

Morning Media Newsfeed: Yahoo! Eyes Tumblr | Post Buys Out Veterans | Miami Herald Moves


Click here to receive Mediabistro’s Morning Media Newsfeed via email.

Yahoo! in Talks to Acquire Tumblr: Deal Could Reach As High As $1 Billion (Adweek)
Is Marissa Mayer about to make a game-changing acquisition? It appears so. Yahoo! is in serious talks with Tumblr to acquire the social blogging site, according to multiple sources familiar with the talks. While its revenue is modest, Tumblr has positioned itself as one of the few players in the digital ad world that is well-suited for brand advertising. And Tumblr is also the domain of the young, cool and creative crowd — not currently a Yahoo! sweet spot. AllThingsD Earlier this week, Yahoo! CFO Ken Goldman spoke at JPMorgan’s Global Technology conference and underscored the need for the aging Silicon Valley Internet giant to attract more users from the coveted 18-to-24-years-old age bracket. Along with more marketing, he explicitly said Yahoo! needed to be “cool again.” The Verge Since taking control of Yahoo!, Mayer has pursued a string of acquisitions, including Summly, Astrid, Jybe and others. In addition to the failed Dailymotion acquisition, the company has also been rumored to be looking at Hulu, although Mayer has previously said that the company is shopping for smaller targets valued in the $100 million range. Read more

Tumblr Finally Realizes Hiring Writers Was Stupid, Cuts Editorial Staff

The great Tumblr editorial experience is over. The site announced that it was cutting the staffers it hired just over a year ago, explaining that “What we’ve accomplished with Storyboard [the service created by the writers] has run its course for now, and our editorial team will be closing up shop and moving on.”

When Tumblr announced that it was hiring a staff to cover the inner workings of the company and some of the people who used the platform, we thought that was stupid. There was simply no reason for Tumblr to venture into this territory. Why do companies always try to be something they’re not? It’s like the pro athlete who decides to start rapping: Just because you do one thing well, doesn’t mean you can do everything well. Although, to be honest, Kevin Durant can spit. Seriously!

Fortunately those who were axed by Tumblr are talented, so we don’t see them having a tough time finding a better place to work.

The G-Rated Parenting Blog Facebook Doesn’t Want You To See*

The Tumblr blog Reasons My Son Is Crying is only 6 days old and already has an enthusiastic following. That’s because the site’s chronicle of the very specific logic behind a toddler’s meltdowns is familiar to anyone who has ever cared for young children, or even used to be one. Reasons My Son Is Crying is finding fans on Reddit and parenting blogs alike.

2013-04-08-350reasons1_1280.jpg
2013-04-08-cheesereason.jpg
Facebook, however, is not laughing. They’ve blocked the website “for being spammy or unsafe” (the blog is neither) and removed all posts that linked to it.

This isn’t the first, or even the hundredth time Facebook has blocked innocuous links and content. In 2011, Facebook briefly took down film critic Roger Ebert‘s page for “violating the terms of service” after a controversial post by the author generated complaints. Facebook soon restored Ebert’s page and said its removal had been a mistake, but declined to explain further.

Read more

The New York Times Launches Tumblr for Old Photos

It can be fun to look back on how things were many years ago. You can marvel at the lack of technology (“They had to wait hours to find out trivial news! That’s not living!”) or just laugh at some of the fashion choices. This is why we’re happy to hear that The New York Times has launched a Tumblr full of pictures that have been stashed away in its archives for decades.

Titled, “The Lively Morgue,” the site will post photos like the one above several times a week. There are captions to each picture, a way to click the image and view the back and a link to purchase prints.

“We hope you’ll enjoy the serendipity of discovery, that you’ll know something of the thrill we feel when we unlock the door of the morgue and walk into a treasure house made of filing cabinets, index cards, manila folders and more 8-by-10s than anyone can count,” writes David W. Dunlap, on The Lively Morgue’s “about” page.

[Image: Arthur Brower/The New York Times]

Hiring: Tumblr Needs An Ad Sales Executive

Not too long ago, we posted about Tumblr’s hunt for journalists. Now the blogging platform is looking for someone to lead ad sales, reports Business Insider.  The role would likely focus on partnership development with interested companies as a strategy for increasing ad revenue.

Katherine Barna, a spokesperson for Tumblr told Business Insider, ”We currently have people working on revenue products and partnerships and now it’s about leadership to take it to the next level.”

Are you that leader?

Tumblr Hires Writers to Report on Tumblr, Tumblr Users, Other Items No One Cares About

Tumblr, the blogging site, has hired two writers to cover the site and its users. The New York Times reports that Chris Mohney, a Senior Vice President for Content at BlackBook Media, has been named Editor-in-Chief and Jessica Bennett, a Senior Writer and Editor at Newsweek/The Daily Beast, is Executive Editor.

Mohney and Bennett’s articles will appear on Tumblr’s homepage, with the hope that it will keep users lingering, thus making the site more attractive to advertisers. The two will be tasked with writing about the dynamics of Tumblr and the people behind the blogs. “I’m trying to figure out how we cover the ideas, themes and people who live in it,” Bennett told the Times.

Oh! Well, that just sounds… Terrible.

Read more

Most Popular FishbowlNY Stories for the Week

Here’s a look at what FishbowlNY stories made the most buzz this week.

  1. Gawker Writer Fired After Using N-Word in Post, January 6
  2. CBS This Morning Makes Major Changes to the Formula, But Do They Work?  January 10
  3. Hey Journalists: Tumblr is Looking for You, January 6
  4. Pics of Beyonce and Jay-Z’s Daughter Expected to Fetch $2 Million, January 11
  5. Hearst’s Present to You: Angelina Jolie, January 10
  6. Michelle Obama Won’t Read Jodi Kantor’s Book, January 11
  7. Nick Denton’s Change of Heart, January 6
  8. Veteran WCBS Reporter Jay Dow Joins WPIX, January 9

Keep up-to-date with the latest FishbowlNY news. Click here to sign-up for the FishbowlNY daily newsletter, bringing you our articles each afternoon directly to your inbox.

<< PREVIOUS PAGENEXT PAGE >>