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Posts Tagged ‘Us Weekly’

US Weekly in a Nutshell: One-Third Kardashian

Bobby Finger points it this afternoon via The Hairpin at a gallery of US Weekly’s 2013 magazine covers. And what a wonderful, acerbic finger it is.

At one point in his summary, Finger combines all 52 main cover headlines into one glorious, what-if article lede paragraph. The fact that the paragraph sort of still makes sense is arguably as damning an inculcation of today’s gossip media as anything coming down the year-end review pike.

Finger also makes use of the trusty one-two-THREE joke construction with his accompanying tabulations and graphs. After some head-spinning US Weekly cover crunching, he sums it up USA TODAY old-school style:

HairpinUSWeeklyPieChart

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Shirley Halperin, Music Editor of THR, on Landing an Interview with Bieber

ShirleyHalperinShirley Halperin has seen it all. She’s been covering music since the mid-90s and has worked everywhere from US Weekly to The Los Angeles Times to where she is now, the sole music staffer for The Hollywood Reporter.

In the latest installment of Mediabistro’s So What Do You Do?, Halerpin talks about the difficulties of getting Justin Bieber to sit down for an interview, his changing physical appearance, and the importance of getting his story just right:

The one challenging thing about writing this piece is that there were so many different ways into it. There were literally six or seven completely different ledes, angles, focuses that I could have done. It was really coming up with the one that was most relevant for right now — that also appealed to [Janice Min, editorial director of THR] and our deputy editorial director, Mark Miller, and was also a really interesting read, [one] that felt exciting. But there were so many different ways to do that.

To read more about Halperin’s ascent from intern at High Times to music expert at THR, read: So What Do You Do, Shirley Halperin, Music Editor For The Hollywood Reporter?

 

Lara Cohen Departs Us Weekly

Lara Cohen is leaving Us Weekly for a new role as TV talent manager at Twitter. Today is her last day at the magazine. On Twitter, Cohen wrote that it was a “bittersweet day.”

Cohen had been with Wenner Media since 2002. She most recently served as Us Weekly’s editorial director.

In other Revolving Door news, Korin Miller has been named managing editor for Stylecaster Media Group. Miller most recently worked as site director for Cosmo. She had been at the magazine since 2009.

Star‘s James Heidenry: ‘Us Weekly is the biggest culprit of hypocrisy’

In Mediabistro’s latest So What Do You Do? interview, Star editor-in-chief James Heidenry tackles his newsstand nemeses head-on, calling People and Us Weekly “the mouthpiece of celebrity publicists” – and he didn’t mean that in a positive way.

Some of his other beefs with the mags? They pay celebrities for stories but don’t admit it, and they get most of their biggest “scoops” right from the pages of Star.

“Even Bonnie Fuller, who used to run Star magazine, doesn’t give us credit at HollywoodlLife.com. But Us Weekly, I think, is the biggest culprit of hypocrisy,” Heidenry said. “Us Weekly has Kim [Kardashian] on the cover saying ‘Don’t Call Me Fat,’ and when you open up the issue, it points out our cover and says ‘Look how these tabloids are making fun of her’ when they are doing it on the cover themselves — not making fun of her, but using Kim’s pregnancy to sell magazines and trying to take a holier-than-thou attitude. To me, it was just a lack of respect for their readers.”

For more of Heidenry’s thoughts on the competition plus what he looks for L.A. reporters, read So What Do You Do, James Heidenry, Editor-in-Chief of Star?

Star‘s James Heidenry: ‘Us Weekly is the biggest culprit of hypocrisy’

In Mediabistro’s latest So What Do You Do? interview, Star editor-in-chief James Heidenry tackles his newsstand nemeses head-on, calling People and Us Weekly “the mouthpiece of celebrity publicists” – and he didn’t mean that in a positive way.

Some of his other beefs with the mags? They pay celebrities for stories but don’t admit it, and they get most of their biggest “scoops” right from the pages of Star.

“Even Bonnie Fuller, who used to run Star magazine, doesn’t give us credit at HollywoodlLife.com. But Us Weekly, I think, is the biggest culprit of hypocrisy,” Heidenry said. “Us Weekly has Kim [Kardashian] on the cover saying ‘Don’t Call Me Fat,’ and when you open up the issue, it points out our cover and says ‘Look how these tabloids are making fun of her’ when they are doing it on the cover themselves — not making fun of her, but using Kim’s pregnancy to sell magazines and trying to take a holier-than-thou attitude. To me, it was just a lack of respect for their readers.”

For more of Heidenry’s thoughts on the competition plus what he looks for L.A. reporters, read So What Do You Do, James Heidenry, Editor-in-Chief of Star?

Yahoo! and Wenner Media Strike a Cross Branding Deal

Yahoo! and Wenner Media are teaming up to create new content as part of a new cross-branding deal. Under the agreement, Yahoo!’s omg! and Yahoo! Music will share content and maintain a brand presence with Us Weekly, Rolling Stone and Men’s Journal; and vice versa.

The reason for the deal is simple: To extend all of the brands’ reach.

“This partnership combines boutique-quality entertainment content with unmatched scale,” said David Kang, Wenner Media’s chief digital officer, in a statement. “Rolling Stone and Us Weekly are iconic brands in music and celebrity news. As a leader in digital media, Yahoo! is the perfect partner to help these brands grow their digital footprint.”

Celebrity Mags Enjoy Katie Holmes and Tom Cruise Split

Gossip rags love a good celebrity breakup, so naturally, they were all over the split of Katie Holmes and Tom Cruise. We would add something here about how creepy the whole situation has been, but you know, Scientologists. Those people don’t mess around.

Most celebrity glossies weren’t afraid of rustling some feathers though, and they were rewarded for it. According to the New York Post, the titles that went big on the TomKat news sold well. People saw newsstands sales jump to 1.4 million, Us Weekly sold 720,000 and In Touch had 632,000 copies fly off the shelves.

OK! — which was prevented from putting the Holmes and Cruise divorce on its cover because of its deadline — sold below 200,000 copies.

For celebrity magazines, this proves that when famous people experience difficult times, it’s a good idea to talk about it as much as possible.

Jann Wenner to Launch Us Weekly on iPad, Still Hate iPad

Jann Wenner and that fancy contraption called the iPad have had an icy relationship for quite some time, but now that Us Weekly is launching an iPad edition on Thursday, you’d think that things have thawed a bit. Well, you’d be wrong.

In an interview with Ad Age, Wenner explains that yes, Us Weekly will be iPad ready within days, but it’s going to be an exact replica of the magazine. Nothing fancy and nothing to take advantage of the platform. The developers didn’t even make a landscape view; if you want to read it you better be ready for all portrait, all the time.

Oh, and dammit, he still hates that confounding gadget:

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People.com Adds Style Director

Andrea Lavinthal has been named Style Director for People.com. Lavinthal comes to People from Us Weekly, where she most recently worked as its Online Beauty and Style Director.

At People, Lavinthal will oversee the StyleWatch channel’s editorial direction and more.

Americans Love Snooki

According to The New York Post, last week’s Us Weekly, featuring a pregnant Snooki on the cover, sold extremely well. Sources tell the Post that the issue sold about 50,000 more copies than normal.

Us Weekly is rumored to have paid Snooki $25,000 for the photos, so it seems that was a smart investment.

We’re not quite sure why people care about pregnant strangers that are famous for drinking too much, showing their underwear and having bad hair, but apparently they do. God bless America, because no one else does.

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