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Posts Tagged ‘Usmagazine.com’

Sundown on Sunset

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Maybe it’s all that exposure from BrooWaha, but we’ve been hit with an inordinant number of MySpace friend requests. While we slog through those this weekend, the rest of you can enjoy a few tasty news nuggets from our friends around the ‘net:

LA Observed notes a new LAT hire.

Big Action! decides the entire Viacom/Google fiasco comes down to one thing: Squirrel Melts.

TMZ breaks the “story” that a judge in the Anna Nicole Smith case has ordered a DNA test of Howard K. Stern. Sure TMZ had the exclusive, but we hear Usmagazine.com has a reporter hiding out in Stern’s cheek, awaiting the actual swab.

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FBLA EXCLUSIVE: Us Weekly’s Ken Baker Bringing the Fun to the Internet

bakerken.jpgKen Baker, Us Weekly’s West Coast exec editor, yesterday was named Editorial Director of Usmagazine.com, which makes perfect sense to us. This was the guy, after all, who told us that the secret to the mag’s success was boobs, clothes and celebrity sex. What better platform for all those things than the Internet?

But does the world really need a Wenner-brand version of E! Online, TMZ.com, Defamer, etc.?

Ever the salesman, Baker assures FBLA that his site will be different.

“Us Weekly has thrived by giving readers a TV-in-a-magazine experience,” Baker told us. “I want to give the Usmagazine.com audience the same fun experience of celebrity.”

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