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Posts Tagged ‘Valarie Anderson’

944 Hires Valarie Anderson as Publisher for LA Edition

Valarie Anderson.jpg
We are proud to report that someone we are writing about is getting a job.

Valarie Anderson, formerly of the LA Times and WWD Magazine, is now Publisher for the Los Angeles edition of 944 magazine. They have also hired Sharyn Bires, 944 Vice President of Publishing, and Tiffany Cohen, National Director of Sales.

Sweet! People are getting hired for new job that’s not in the government!

For more info about 944, go here.

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L.A. Times Eager for New Magazine

LA_7.29.bmpThe L.A. Times may be struggling with its new owner (Sam Zell) and its apparent infighting (with a disconcerted staff), but one thing is certain: They’re loving their magazine. Or at least they think they are.

The mag, slated to emerge on Sept. 7 is already pre-selling ads in the millions of bucks and is expecting a circulation (akin to the Times’ Sunday edition) of 1.2 million, which translates with a pass-around rate to 3.4 million readers.

Editor Annie Gilbar, a veteran of editor of InStyle, is proudest of the fact that it dwarfs any potential competition in the glossy mag world. She says the combined circulations of the competition is less than half a million.

Gilbar and publisher Valarie Anderson, former west coast director for W Magazine, are raring to go with this first 144-page edition of arts, politics, fashion and other entities indigenous to Los Angeles. This is a long way from the 18-to-36-page mags that Times has churned out in the past.

“We want this to be about Los Angeles and about topics in Los Angeles,” says Gilbar. “And we want to use writers. There are so many great writers for books, screenplays, articles and everything in Los Angeles.”

She adds that the first cover will either be about fashion or an undisclosed personality profile, but she won’t tell.

Gilbar is hopeful that if the magazine has a stellar start, it could be a the savior for the actual paper, which has faced difficulties of late with circulation and advertising lost to the Internet. “Right now, I’m more worried about having to cut down great stories and editing them to fit into 144 pages,” Gilbar says.

‘LA’: New L.A. Times Magazine To Launch

All we got time for is the press release. More later:

‘LA’: Los Angeles Times Media Group Takes New Approach to Sunday Magazine Business

Annie Gilbar Named Editor-in-Chief

LOS ANGELES, July 28 — The Los Angeles Times Media Group announced today that it will begin publishing “LA” on September 7th, a monthly Sunday magazine, with Annie Gilbar named as editor-in-chief. Signaling a serious intent to competitively engage in the Southern California marketplace, “LA’s” look and attitude will celebrate the unique nuances of life in Los Angeles.

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