It was SRO at Michael’s today. The dining room was a tasty mix of media mavens with a heaping helping of politicos and a dash of flash with a very tall L.A. Laker. (We don’t follow basketball, but several guys in the room made sure we knew it was Matt Barnes who made heads turn.)

I was joined by Andrew Amill, VP of media sales at Weight Watchers, who, unlike many of his colleagues in publishing is seeing some extraordinary numbers these days. “This is a record year in the history of the brand driven by The Points Plus system and [spokesperson] Jennifer Hudson,” Andy tells me. The numbers speak for themselves: Newsstand sales are up 10 percent;  print ad revenue is up eight percent. Online, the business is exploding with an impressive 25 percent jump in ad revenue.

As a lifetime members of Weight Watchers, I told Andy I’d been a longtime fan of the brand but was really impressed by their canny selection of Hudson as a spokesperson. “She has a lot of credibility with members and readers,” says Andy, and that’s translated into plenty of new members who have joined because of the amazing results the Oscar winner got from the program. In fact, the cover of this month’s issue features an attractive array of men and women, ‘real life success stories’ that attest to the program’s sweeping success. This is definitely not your mother’s Weight Watchers.

Here’s the rundown on today’s crowd:

1.  Atttorney Rob Barnett, presiding over a table of business types

2.  Wayne Kabak and Lauren Green

3. Oxygen Media founder Geraldine Laybourne

4. Producer Francine LeFrak and some colorfully dressed social swells

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New Career Opportunities Daily: The best jobs in media.

— DIANE CLEHANE

A little birdie told us we missed Wyclef Jean by a day. Then, on Monday night, we hear the joint was jumping at Miramax’s party for The Tillman Story with Josh Brolin making the scene. We didn’t spot any celebrities in the dining room at Michael’s today (it is August, after all), but we did chat up plenty of the usual suspects who were getting in one of the last power lunches of the summer season before decamping to their cottages on the beach. (We’ll be sequestered in our air conditioned living room watching Mad Men on demand if this awful heat drags on.)

I was lunching today with public relations maven Catherine Saxton and Benjamin Cohen, president and founder of BobCarMedia. I’ve met plenty of self-made moguls here at Michael’s, but I have to say when it comes to having passion for what he does, Ben puts a lot of those guys to shame. From the moment I sat down, I found myself transfixed by Ben’s story of serial entrepreneurship that started when he was 12 years old at his parents’ retail store in Brooklyn. Enterprising Ben was so good at bringing the customers in that a competitor stole him away at age 15, and by 18, he was running his own electronics store in Westchester. At 25, he expanded his empire to include 50 cellular phone stores nationwide. “I always wanted to take the intimidation factor out of purchasing technology,” Ben told me.

In the late nineties, he opened a ‘technology salon’ on Park Avenue that was designed to keep Manhattan execs up to date with the latest gizmos and gadgets. The concept was so successful that it landed him on Bill Gates’ radar who then tapped Ben’s company for the east coast launch of Windows98. “That changed everything,” says Ben.

Ben launched BobCarMedia in 2002 with a focus on getting companies to embrace the concept of mobile marketing tools that allow consumers to test drive products outside the brick-and-mortar environment. Today, his brand ambassadors had two of his sleek, eco-friendly BobCars parked outside Michael’s so the curious could try out T-Mobile’s webConnect Rocket. “We’ve shown marketers you don’t need to wait for the customer to go into the store,” says Ben who has helped CLEAR, Wendy’s and Snickers rev up their businesses all over the country. “We’re new, different and run lean and mean. We can adapt to changing technologies and news market fast, and that means great things for our clients.”

Here’s the rundown on today’s crowd:

1. Uber agent Ed Victor and pals

2. Peter Brown

3. Hearst president David Carey, who arrived with a copy of the latest issue of Marie Claire under his arm, and a distinguished looking gent we didn’t get to meet.

4. Steven Rubenstein and an unidentified casually clad gal.

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New Career Opportunities Daily: The best jobs in media.

— DIANE CLEHANE

The mood was festive at Michael’s today, with plenty of Obama buttons on display and lots of talk about the president’s stirring inaugural address. Jack Kliger told me, “I thought the whole thing was inspiring. His speech was terrific.” Jack had a good laugh about Barack Obama‘s heartfelt thanks to George W. Bush for his “years of service,” only to then turn around and basically rip the departing administration to shreds — in the nicest possible way. A speech for the ages, indeed.

While everyone agreed the president was near perfection in every possible way, the verdict was somewhat mixed on the First Lady’s fashion sense. A few media mavens told me they were less than thrilled with Michelle Obama‘s Isabel Toledo dress and coat (“A little dowdy,” sniped one stylista), but gave her higher marks for her Jason Wu ivory gown. I admit, I didn’t love the “lemongrass” lace daytime look at first, but by day’s end it had grown on me. I will say that Sasha and Malia looked darling in their custom J.Crew Crewcuts coats. When my good pal Fern Mallis, looking sleek and chic in her Tracy Reese Obama shirt, stopped at the bar for a chat, I asked her what she thought about Michelle’s fashion choices for the big day. “I’d give her a 10,” said Fern. “I could not think of a better ambassador for the fashion industry right now. She looked great.”

Today I was lunching with Lisa Silhanek and Justin Brown, CEO of First Global Xpress. Lisa, who knows everyone in the fashion biz, is working with Justin as his relationship manager, helping to broaden the business within the industry. Justin, whose clients include HBO, ICM and Conde Nast, has built an impressive business (that will be profiled in next month’s Business Week and the March issue of Inc.) by catering to companies that care about reducing their carbon footprint with smart shipping that lops off miles using direct flights. And, perhaps just as important, Justin says: “We deal with divas very well.” He’s shipped everything from a helicopter (New York to Eastern Europe) to Marilyn Monroe’s velvet headboard bought at auction by an adoring fan, so chances are he can handle whatever daunting task Seventh Avenue can serve up.

Here’s the rundown on today’s crowd:

1. The Imber Gang: Dr. Gerry Imber, Jeff Greenfield, Andy Bergman and Jerry Della Femina. I asked Jerry about the awful news about the demise of Full Frontal Fashion. His wife, the tireless Judy Licht, made the show a must-see for fashionistas and civilians alike with its wall-to-wall coverage of Fashion Week. (Truth be told, I’ve skipped a show or two knowing that I could watch the whole shebang from my living room without having to battle the crowds). “It’s true,” reports Jerry. “But Judy has a lot of things going and will be covering Fashion Week for The Huffington Post.” You heard it here first, folks. Smart move, Arianna.

2. Peggy Siegal dining with a mystery gal. Clever Peggy ordered her lunch in advance so as not to waste a minute.

3. ‘Mayor’ Joe Armstrong and uber-agent Ed Victor

4. Jack Kliger, Tom Donahue and a gent named Nick, so we’re told.

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New Career Opportunities Daily: The best jobs in media.