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Posts Tagged ‘Vibe.com’

Vibe Relaunches With Maybe Not The Best Cover Celebrity

VIBE_ChrisBrown_Preview.jpg When Vibe magazine shuttered back in June, there was little hope that the publication would be revived, considering the state of the magazine industry. But revived it was, acquired by a trio that included equity firm InterMedia Partners, Uptown Media Group and Blackrock Digital that together formed the new Vibe Lifestyle Network.

In late August Jermaine Hall was named editor-in-chief, a circle completed as Hall’s first job was working for the original Vibe. And he’s certainly set on making his mark: His decision to put Chris Brown on the cover for the relaunched magazine’s December issue (the new Vibe.com has already been up and running since August) is bound to stir up controversy. Brown’s ex-girlfriend Rihanna is currently doing the talk-show circuit on the physical altercation between her and Brown before the Grammys this February, and putting the convicted R&B star on the cover of Vibe can either be seen as tone-deaf and offensive, or provocative and challenging.

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New Vibe Names New Editor-in-Chief

vibe.pngIt’s been two months since news of Vibe‘s closure broke, and the hip-hop magazine has been acquired by a new owner and is gearing up for the relaunch of the publication and its Web site, Vibe.com.

Today, the Vibe Lifestyle Network, which acquired the magazine and site earlier this month, announced the appointment of Jermaine Hall as editor-in-chief of both the print and Web sides of Vibe. Hall, who previously worked as editor-in-chief of King magazine and music editor at The Source, started his career at Vibe, where he served as webmaster from 1997 to 1999. He has been brought in to the role in order to bring a “consistent voice across all Vibe brands,” the magazine’s owner said.

“I’m excited to come back to Vibe and honored for the opportunity to bring the brand back to its much deserved and highly respected status among both consumers and advertisers,” Hall said in a statement. “I am also thrilled to be working with [former Vibe publisher and current part-owner] Len Burnett again and to be a part of the bigger team at The Vibe Lifestyle Network. I have no doubt we will create compelling and cutting edge content as we did back in the day.”

Earlier this month, the shuttered magazine was purchased by a consortium made up of private equity firm InterMedia Partners, Uptown Media Group and Blackrock Digital, who formed the Vibe Lifestyle Network. At the time, the new owner said Vibe.com would be relaunched immediately, but there doesn’t seem to be any updates since late June. Today, the company said the site would relaunch later this month, while the magazine will debut with a November issue and will go quarterly in 2010.

Earlier: Another Magazine Death: Vibe Reportedly Closing