Posts Tagged ‘Vogue’
Vanity Fair and Vogue are getting into the TV business. According to The Wall Street Journal, the Condé Nast titles have inked deals with Discovery Communications to launch two shows: Vanity Fair Confidential and Fashion Fund.
The crime and mystery show Confidential, based on a series of VF articles, will air on Investigation Discovery channel, and Fashion Fund, based on a design contest sponsored by Vogue, will air on Ovation channel.
Magazine articles serving as the source for TV shows and movies is nothing new, but what is worth noting here is that these two deals are seemingly more friendly to Condé Nast, not writers. Older Condé contracts gave writers royalties if their pieces hit the big screen, but newer contracts do not give out as much. Unsurprisingly, magazine editors and writers aren’t happy with that, which makes sense, since without their ideas the shows wouldn’t exist.
Dawn Ostroff, head of Condé Nast Entertainment — the division of the publishing house that handles TV and movie deals — told the Journal that writers still get “a fair market value” for their work. Let’s hope that’s true.
To quote Kramer, who wants to have some fun??? Because if you really want to have some fun, and you’re not just saying you want to have some fun, we have Condé Nast’s September numbers to share with you. The fun part comes in recognizing that it was a great September for the publishing house.
Five Condé brands — W, Bon Appétit, Allure, Teen Vogue and Glamour — posted their biggest September in five years. Each saw a double digit increase in ad pages compared to last year, with Glamour leading the way with 35 more than 2012; an 18 percent gain. Bon Appétit wasn’t too far behind, with 30 more pages than last Sepetmber, good for a 49 percent jump.
Vogue, of course, was the leader for Condé. Its 665 ad pages is only five more pages than last September, but no matter — the latest Vogue was good enough to be the second biggest issue in its 121-year history.
The fun of those behind-the-scenes videos for magazine cover story shoots often comes from when the proceedings don’t go as planned. In the case of Claire Danes, it happened alongside Vogue August 2013 partners Damian Lewis and Annie Leibovitz as she tried to answer a portion of the “Name Your Favorite” game.
Lewis had no problem coming up with his favorite fictional character. It’s Bertie Wooster, the English gentleman who recurs in P.G. Woodehouse‘s Jeeves novels.
But Danes, after some initial hemming and hawing, is brought back for some rather hilarious think-out-loud brainstorming. Pinocchio!? Curious George!?!? Even though Danes does this all with such natural charm that it’s as good as if she had sternly announced Anna Karenina.
The September issues for magazines are a big deal, and so they typically try and land a big name for the covers. But seeing as movie stars haven’t helped move magazines lately, who will we see when the September glossies hit the newsstand? Let’s review some of the big players, via WWD’s thorough report on the subject:
- T: The New York Times Style Magazine – Rooney Mara
- Vogue – Jennifer Lawrence
- Elle – Kate Upton
- Glamour – Jennifer Aniston
It used to be that the best way for editors to get their magazines to fly off the shelf was to plaster a picture of a movie star on the cover. However, the New York Times reports that things are changing. Now readers are more likely to buy a magazine featuring a reality TV star or a musician than say, George Clooney.
Blame the uprise in quality TV. “Movie stars are less revered than they used to be, and also audiences have shifted their allegiance in large part to television,” Jess Cagle, managing editor of Entertainment Weekly, explained to the Times.
A few examples: In 2012, Glamour’s best-selling issue featured Lauren Conrad on the cover; Lady Gaga sold the most copies for Vogue; and three out of the five best-selling Cosmo’s had TV “stars” on them, like Demi Lovato.
Poor movie stars. Magazine editors don’t want them anymore, so they’re left to toil away, getting paid millions to play pretend.
Kate Upton can now add US Vogue to her list of covers. Upton appears on the front of Vogue’s June issue, which labels her as an “American dream girl” and “the hottest supermodel on Earth.” Please keep any comments about her eyebrows to yourself.
Condé Nast already has digital video channels for GQ and Glamour, so if you’re a fan of those, we have good news for you: There’s more on their way. WWD reports that channels for Vogue and Wired will launch in the next couple weeks; Vanity Fair’s will debut in June; and by the end of the year, Teen Vogue, epicurious.com and style.com will have their own channels.
The new channels will be much like GQ and Glamour’s, in that they’ll try to emulate TV:
Vogue’s digital channel, to debut shortly after the Costume Institute Gala on Monday, will in all feature ten non-scripted Web series, including behind the scenes footage of events like the Met Ball; a cooking series with the model Elettra Wiedemann; a documentary-style chronicle of designers competing for the CFDA/Vogue Fashion Fund — it is called ‘The Fund’ — and ‘Vogue Jeanius,’ a series on denim trends. Programming on Wired includes ‘Codefellas,’ an animated scripted series and ‘The Window,’ about engineering stories.
Everyone will tell you that the future of the web is video, so this is a smart move by Condé. As with anything though, if the content isn’t good, people won’t care. That’s going to be the challenge: Presenting quality programming. That’s easier said than done, as you can see by checking the cable listings. Lord knows we don’t need another Married to Medicine.
Welcome back to another edition of FishbowlNY’s Cover Battle. Today we’re featuring Vogue versus The Atlantic. Vogue went with a fantastic photograph of the First Lady, Michelle Obama. We have nothing bad to say about this because there is nothing bad to say about Mrs. Obama. Hey girl! Sorry. Ahem. Moving on.
Anna Wintour, the famed editor-in-chief of Vogue, has been named artistic director of Condé Nast, a new role at the company. Wintour, who became editor of Vogue since 1988, will now oversee all of Condé’s brands, something S.I. Newhouse Jr. had done for 30 years. Newhouse recently began dialing back his responsibilities at Condé.
Despite this, it’s unclear exactly what being an “artistic director” entails. Here is how Charles Townsend, Condé Nast’s CEO, explains Wintour’s new position:
The establishment of an artistic director is a reflection of our commitment to preserve and champion all that exists ‘Only at Condé Nast.’ In today’s business environment, it is critical to promote and foster our established creative authority. This is the ideal time to leverage Anna’s extraordinary vision and leadership to amplify and elevate the profile of Condé Nast U.S. both domestically and abroad. Anna is an icon in the worlds of fashion, business and the arts, she has the foresight and wisdom to influence the major trends of our society and is respected globally as an accomplished businesswoman.
Wintour will (of course) remain as editor of Vogue and editorial director of Teen Vogue.