Is a news trail about a shocking “tech terms” multiple-choice survey taken by American consumers on behalf of UK outfit Vouchercloud still valid if:

a) the LA Times reporter who started it all never actually saw the survey?;
b) the methodology and margins-of-error for said survey are completely unknown?;
c) the survey answers – including the headline-grabbing claim that 11% of Yanks answering think HTML refers to a sexually transmitted disease – suggest that many of the alleged two-thousand-plus respondents raced through the questionnaire with carelessness, goofiness, or both?

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LAT tech reporter Salvador Rodriguez‘s pick-up of a Vouchercloud press release blazed a trail across the Internet Tuesday, most notably as a Drudge link, Romenesko headline of the day, Time item and BuzzFeed pictorial. But some good digging by iMediaEthics managing editor Sydney Smith has led BuzzFeed’s Ryan Broderick, Time‘s Jessica Roy and Romenesko to all post updates. Here is BuzzFeed’s:

BuzzFeedCorrection

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