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Posts Tagged ‘W’

Cover Battle: W or Harper’s Bazaar

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. This round we have W taking on Harper’s Bazaar.

W’s latest front page features Margot Robbie taking a dip while fully clothed. We had no idea going swimming with your clothes on was considered art. We always thought it just meant you had one too many whiskeys.

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W Wants Everyone to Remember Its Naked Kim Kardashian Cover

Stefano Tonchi, editor of W, was not a fan of Paper’s naked Kim Kardashian cover. Why? Because it made everyone forget about W’s naked Kim Kardashian cover, published in 2010.

Of course, that’s not what Tonchi said. He told The New York Post that W’s front page was superior to Paper’s because W “used” Kardashian, not the other way around.

“Everybody says, ‘Oh my God, look at the cover of Paper magazine with Kim Kardashian,’” Tonchi said. “I’m like, yeah, I think she is using them. We used her… It was Kim Kardashian being used by W, not Kim Kardashian using W. There’s a big difference.”

He doesn’t sound jealous at all!

Let’s just let Tonchi have this one. He came out on top in the Great Naked Kim Kardashian Magazine Cover Debate that only he was having.

Cover Battle: Time Out New York or W

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. This round features Time Out New York taking on W.

TONY‘s latest features a giant, melting popsicle. It looks like one you might buy from Mister Softee because you remember loving it as a kid. However, once you try it as an adult, it makes you want to vomit.

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Cover Battle: W or Fortune

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. This week we have W taking on Fortune. For its latest issue, W went with naked (aside from a crap load of bracelets) Miley Cyrus. We are once again shocked by Cyrus’ edginess. What will she do next. It is going to be crazy.

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Cover Battle: 2013 Cover of The Year Poll

You had to know you wouldn’t be escaping 2013 without one final award. As you know from FishbowlNY’s weekly Cover Battle, we’re big fans of magazine covers. Below are some of our favorites from the past year.

We know you’re doing the least amount of work possible before the holiday break (no, ordering a DVD of Saved by the Bell: Hawaiian Style doesn’t count as work). Why not take a minute to vote for your favorite? Just in case you were wondering, The Atlantic won last year’s contest.

The Cover of The Year winner will be announced next Monday, December 30.

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Cover Battle: W or Town & Country

Welcome back to another edition of FishbowlNY’s weekly cover battle. Today we have W versus Town & Country. For its art issue, W went with non-artist George Clooney. However, according to seven year old girls across the nation, polka dots are artsy, so we’re fine with it.

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September is Great for Several Condé Magazines

To quote Kramer, who wants to have some fun??? Because if you really want to have some fun, and you’re not just saying you want to have some fun, we have Condé Nast’s September numbers to share with you. The fun part comes in recognizing that it was a great September for the publishing house.

Five Condé brands — W, Bon Appétit, Allure, Teen Vogue and Glamour posted their biggest September in five years. Each saw a double digit increase in ad pages compared to last year, with Glamour leading the way with 35 more than 2012; an 18 percent gain. Bon Appétit wasn’t too far behind, with 30 more pages than last Sepetmber, good for a 49 percent jump.

Vogue, of course, was the leader for Condé. Its 665 ad pages is only five more pages than last September, but no matter — the latest Vogue was good enough to be the second biggest issue in its 121-year history.

W Adds Associate Publisher in Sales

W magazine has named Risa Aronson as its new associate publisher, sales. This marks a return to W for Aronson, as she previously worked for the publication a decade ago. She comes to W from The New Yorker, where she served as ad director since 2010.

“Risa has a broad range of experience in growing categories crucial to the core of W, and her savvy for leveraging brands with digital platforms will be a significant area of authority for our dynamic new website this summer,” said Lucy Kriz, vice president and publisher of W, in a statement.

Aronson’s appointment is effective May 20.

Lucky Cuts Publishing Frequency

Another Friday, another Condé Nast magazine sees its publishing frequency decline. According to WWD, Lucky is going from 12 issues to 10, beginning with its December issue, which will be combined with January. June and July will also be combined.

Last Friday W took a similar route, dropping to 10 issues from a monthly.

Fingers crossed that next Friday is publishing cut back free.

W Reduces Publishing Frequency

W is cutting back from 12 issues a year to 10, despite relatively good ad page performance. As WWD reports, the magazine had a good year in 2012, upping ad pages by 10 percent compared to 2011. But even that wasn’t enough to keep W a monthly. Lucy Kriz, publisher of W, did her best to cast the change in a positive light.

“This is an intentional and strategic move to invest in the future of W, and there is no better time to do that than when you’re in a position of strength,” Kriz told WWD. “This strategy frees up resources for us to double down and go big on what matters most — big issues and digital.”

From now on, the December/January and June/July issues of W will be combined.

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