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Posts Tagged ‘W’

Cover Battle: W or Fortune

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. This week we have W taking on Fortune. For its latest issue, W went with naked (aside from a crap load of bracelets) Miley Cyrus. We are once again shocked by Cyrus’ edginess. What will she do next. It is going to be crazy.

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Cover Battle: 2013 Cover of The Year Poll

You had to know you wouldn’t be escaping 2013 without one final award. As you know from FishbowlNY’s weekly Cover Battle, we’re big fans of magazine covers. Below are some of our favorites from the past year.

We know you’re doing the least amount of work possible before the holiday break (no, ordering a DVD of Saved by the Bell: Hawaiian Style doesn’t count as work). Why not take a minute to vote for your favorite? Just in case you were wondering, The Atlantic won last year’s contest.

The Cover of The Year winner will be announced next Monday, December 30.

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Cover Battle: W or Town & Country

Welcome back to another edition of FishbowlNY’s weekly cover battle. Today we have W versus Town & Country. For its art issue, W went with non-artist George Clooney. However, according to seven year old girls across the nation, polka dots are artsy, so we’re fine with it.

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September is Great for Several Condé Magazines

To quote Kramer, who wants to have some fun??? Because if you really want to have some fun, and you’re not just saying you want to have some fun, we have Condé Nast’s September numbers to share with you. The fun part comes in recognizing that it was a great September for the publishing house.

Five Condé brands — W, Bon Appétit, Allure, Teen Vogue and Glamour posted their biggest September in five years. Each saw a double digit increase in ad pages compared to last year, with Glamour leading the way with 35 more than 2012; an 18 percent gain. Bon Appétit wasn’t too far behind, with 30 more pages than last Sepetmber, good for a 49 percent jump.

Vogue, of course, was the leader for Condé. Its 665 ad pages is only five more pages than last September, but no matter — the latest Vogue was good enough to be the second biggest issue in its 121-year history.

W Adds Associate Publisher in Sales

W magazine has named Risa Aronson as its new associate publisher, sales. This marks a return to W for Aronson, as she previously worked for the publication a decade ago. She comes to W from The New Yorker, where she served as ad director since 2010.

“Risa has a broad range of experience in growing categories crucial to the core of W, and her savvy for leveraging brands with digital platforms will be a significant area of authority for our dynamic new website this summer,” said Lucy Kriz, vice president and publisher of W, in a statement.

Aronson’s appointment is effective May 20.

Lucky Cuts Publishing Frequency

Another Friday, another Condé Nast magazine sees its publishing frequency decline. According to WWD, Lucky is going from 12 issues to 10, beginning with its December issue, which will be combined with January. June and July will also be combined.

Last Friday W took a similar route, dropping to 10 issues from a monthly.

Fingers crossed that next Friday is publishing cut back free.

W Reduces Publishing Frequency

W is cutting back from 12 issues a year to 10, despite relatively good ad page performance. As WWD reports, the magazine had a good year in 2012, upping ad pages by 10 percent compared to 2011. But even that wasn’t enough to keep W a monthly. Lucy Kriz, publisher of W, did her best to cast the change in a positive light.

“This is an intentional and strategic move to invest in the future of W, and there is no better time to do that than when you’re in a position of strength,” Kriz told WWD. “This strategy frees up resources for us to double down and go big on what matters most — big issues and digital.”

From now on, the December/January and June/July issues of W will be combined.

Don’t Call W Magazine’s Coffee Table Book a Coffee Table Book

W magazine is celebrating its 40th anniversary with a special book out in stores this week. W: The First 40 Years, is a 340-page hardcover book that features a look back at the magazine’s history. It contains lots of photographs and new essays from writers such as Lynn Hirschberg, Marian McEvoy and Vince Aletti. But the most important thing you must know about W: The First 40 Years, is that it is not a coffee table book.

“It’s not just a coffee book. I really didn’t want a photography coffee book,” Stefano Tonchi, W’s editor-in-chief, told WWD. I wanted something people could actually learn from and learn about what the magazine is about. It’s about editorial choices. It’s not just about reproducing images.”

We’re pretty sure Tonchi means “coffee table book,” but no matter. Just remember, if you put the book anywhere near a coffee table — or even coffee! — Tonchi will come to your apartment and slug you.

Most Popular FishbowlNY Stories for the Week

Here’s a look at what FishbowlNY stories made the most buzz this week.

  1. Cover Battle: W or Fast Company, Octonber 18
  2. What People Are Saying About Newsweek Ending Print Edition, October 18
  3. Citing Restructuring, AMI Announces Layoffs (left), October 19
  4. Newsweek Ends Print Edition, Cust Expected, October 18
  5. The Newspaper Endorsements, October 22
  6. Media Professor Says WPIX Should Trim 10 P.M. News to 30 Minutes, October 23

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Cover Battle: W or Fast Company

Welcome back to FishbowlNY’s weekly Cover Battle. Today we have W versus Fast Company. The above is actually one of four covers W did celebrating their 40th anniversary. We selected this one because Scarlett Johansson is dressed exactly like every girl we dated in high school. Hey, don’t judge. We were young, and our parents made us do chores when all we wanted to do was write angry poems. Girls who shopped at Hot Topic were the only ones who understood us and our pain.

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