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Posts Tagged ‘W Magazine’

New Monthly Print Magazine Pays Its Way to 400,000+ Circulation

CaliforniaSundayLogoOn Sunday October 5, more than 400,000 subscribers to the San Francisco Chronicle, Sacramento Bee and Los Angeles Times will find something new within the bundle on their doorstep: The California Sunday Magazine, a startup devised by freelancer Douglas McGray and Federated Media co-founder Chas Ewards.

The monthly, print-side half of the pair’s business model is most intriguing. Not only does it give them instant traction at both the advertiser and circulation-base ends. But if successful, it could prove to be a model of revenue for other grouped regional newspapers. From a piece by Michael Learmonth, global tech editor of the International Business Times:

McGray and Edwards are paying the newspapers for distribution, much like Target would for an ad insert, and targeting 400,000 people who live in affluent neighborhoods. The rate card for the print edition is $40,000 a page; Edwards says the magazine will launch with 10 advertisers, including Google Play, Lexus, Converse, MailChimp and the Ace Hotel.

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Mediabistro Course

Personal Essay Writing

Personal Essay WritingStarting October 28, work with a published journalist to draft, edit, and sell your first-person essays! Jessica Olien will help you to workshop your writing so that it's ready to pitch to editors. You'll learn how to tell your personal story, self-edit you work to assess voice, style, and tone, and sell your essays for publication. Register now!

Condé Nast Underwrites Bruce Weber Exhibition

DetroitBruceWeberAhead of tomorrow’s official opening of Detroit – Bruce Weber, the famed photographer was joined by Anna Wintour and a “phalanx of impeccably coiffed Condé Nast officials” for a special media day preview. From Detroit Free Press staff writer Mark Stryker‘s report;

Detroit Institute of Arts officials declined to say how much money Condé Nast contributed to the exhibition, but [museum] chief operating officer Annmarie Erickson called it “substantial.”

The images in the show were drawn mostly from two extended trips that Weber made to Detroit on assignment, the first in 2006 for an expansive W magazine spread with model Kate Moss and the second last year for an ad campaign for Shinola.

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A Celebrity Photographer Who Has Seen, Heard It All

TheWayWeWereCoverJayne Mansfield dancing with the son of a Florida mortuaries billionaire… A 1974 Los Angeles “It boy” moving away to become a counselor for Eskimos with AIDS…

As Dana Goodyear found out recently when she spent time with famed celebrity photographer Julian Wasser in Los Angeles, these are the strange moments that for him, ultimately defined his beat:

“Living here, it’s an endless stream of stories like that. When you come from a normal place, you just become aghast at what you hear in this town.”

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Victoria’s Secret Transgender Model Petition Nearing 25,000 Signatures

Shutterstock_CarmenCarreraOne of the latest change.org petitions to morph into a news story is the cause put forth by Merced, CA resident Marco Regalado. He wants Victoria’s Secret to consider hiring former Ru Paul’s Drag Race star Carmen Carrera as the company’s first transgender fashion model. At press time, the petition was closing in on 25,000 signatures.

The latest outlets to pick up on Regalado’s efforts include Yahoo Shine, the UK side of the International Business Times and Montreal Gazette blogger Jillian Page. From her op-ed:

Hmm… Not that I am opposed to Carmen Carrera being a model for Victoria’s Secret, but I think a petition calling on the company to make her a model because she is a woman who gender transitioned — or a “transgendered woman,” as many are saying — is somewhat misguided.

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W Adds Fashion Editor

W magazine has tapped Marie-Amélie Sauvé to be a Senior Fashion Editor. According to WWD, Sauvé will work with Edward Enninful, the magazine’s Fashion and Style Editor.

Sauvé has been a contributor to Vogue and Vogue Paris, and has worked closely with Balenciaga’s creative director, Nicolas Ghesquière, since 1997.

W Promotes, Adds to Features Department

W magazine has announced a few changes to its features department. Armand Limnander and Diane Solway have been promoted, while Maura Egan has joined the magazine.

Limnander is now the Deputy Editor of W; he most recently worked as Fashion News and Features Director. Solway, previously a Senior Editor at W, is now its Arts and Culture Editor.

Egan is now a member of the W team as its new Features Director. Egan comes to the magazine from The Huffington Post, where she worked as the site’s Deputy Editor for lifestyle and entertainment coverage.

W Launches New iPad App

FishbowlNY is a big fan of magazines creating apps that supplement content, and that is just what W magazine has done with a new iPad app, titled The Daily W. The app, which is free, curates items selected by the magazine’s editors into five categories: Fashion, Celebrity, Beauty, Accessories, and Design + Travel.

Users can shop for the featured products right from the app, view exclusive video and photographs and see how photo shoots come together for the magazine. Additionally, if you happen to be the first person to share something from the app on Twitter or Facebook, you automatically get entered into a sweepstakes to win merchandise from selected designers.

The Daily W sounds like a winner. Giving readers additional content will only make them happy, and an app that offers quick hitting features like this will also generate buzz to bring in new readers.

W Names New Senior Market Editor

W magazine has named Sam Milner as its new Senior Market Editor. Milner was most recently with Vanity Fair, as an Accessories Editor. Milner had been with Vanity Fair for seven years.

At W, Milner will be responsible for American market coverage, contribute to W’s Trend feature and provide content for the magazine’s website. Milner will report to Karla Martinez, Fashion Market and Accessories Director.

W Names First Executive Director of Creative Services and Marketing

W magazine has named Ed Romaine to the newly created position of Executive Director of Creative Services and Marketing.

Romaine was most recently with Elle, where he served as Integrated Marketing Director. At W, Romaine will be charged with expanding the brand across all platforms.

Romaine starts on August 16, and will report to Nina Lawrence, Vice President and Publisher of W.

Covers of July W Leak

The July covers of W have leaked, so we thought we’d share them with you. If you have to ask FishbowlNY which cover we like best, you clearly don’t even know us anymore.

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