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Posts Tagged ‘W Magazine’

Victoria’s Secret Transgender Model Petition Nearing 25,000 Signatures

Shutterstock_CarmenCarreraOne of the latest change.org petitions to morph into a news story is the cause put forth by Merced, CA resident Marco Regalado. He wants Victoria’s Secret to consider hiring former Ru Paul’s Drag Race star Carmen Carrera as the company’s first transgender fashion model. At press time, the petition was closing in on 25,000 signatures.

The latest outlets to pick up on Regalado’s efforts include Yahoo Shine, the UK side of the International Business Times and Montreal Gazette blogger Jillian Page. From her op-ed:

Hmm… Not that I am opposed to Carmen Carrera being a model for Victoria’s Secret, but I think a petition calling on the company to make her a model because she is a woman who gender transitioned — or a “transgendered woman,” as many are saying — is somewhat misguided.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

W Adds Fashion Editor

W magazine has tapped Marie-Amélie Sauvé to be a Senior Fashion Editor. According to WWD, Sauvé will work with Edward Enninful, the magazine’s Fashion and Style Editor.

Sauvé has been a contributor to Vogue and Vogue Paris, and has worked closely with Balenciaga’s creative director, Nicolas Ghesquière, since 1997.

W Promotes, Adds to Features Department

W magazine has announced a few changes to its features department. Armand Limnander and Diane Solway have been promoted, while Maura Egan has joined the magazine.

Limnander is now the Deputy Editor of W; he most recently worked as Fashion News and Features Director. Solway, previously a Senior Editor at W, is now its Arts and Culture Editor.

Egan is now a member of the W team as its new Features Director. Egan comes to the magazine from The Huffington Post, where she worked as the site’s Deputy Editor for lifestyle and entertainment coverage.

W Launches New iPad App

FishbowlNY is a big fan of magazines creating apps that supplement content, and that is just what W magazine has done with a new iPad app, titled The Daily W. The app, which is free, curates items selected by the magazine’s editors into five categories: Fashion, Celebrity, Beauty, Accessories, and Design + Travel.

Users can shop for the featured products right from the app, view exclusive video and photographs and see how photo shoots come together for the magazine. Additionally, if you happen to be the first person to share something from the app on Twitter or Facebook, you automatically get entered into a sweepstakes to win merchandise from selected designers.

The Daily W sounds like a winner. Giving readers additional content will only make them happy, and an app that offers quick hitting features like this will also generate buzz to bring in new readers.

W Names New Senior Market Editor

W magazine has named Sam Milner as its new Senior Market Editor. Milner was most recently with Vanity Fair, as an Accessories Editor. Milner had been with Vanity Fair for seven years.

At W, Milner will be responsible for American market coverage, contribute to W’s Trend feature and provide content for the magazine’s website. Milner will report to Karla Martinez, Fashion Market and Accessories Director.

W Names First Executive Director of Creative Services and Marketing

W magazine has named Ed Romaine to the newly created position of Executive Director of Creative Services and Marketing.

Romaine was most recently with Elle, where he served as Integrated Marketing Director. At W, Romaine will be charged with expanding the brand across all platforms.

Romaine starts on August 16, and will report to Nina Lawrence, Vice President and Publisher of W.

Covers of July W Leak

The July covers of W have leaked, so we thought we’d share them with you. If you have to ask FishbowlNY which cover we like best, you clearly don’t even know us anymore.

Alex White Leaves W

Alex White is stepping down from her position as Fashion and Style Director of W magazine to pursuit her own interests. White has been with the title for 16 years, and will be replace by Edward Enninful, who contributed for Town & Country.

According to WWD there might have been some drama behind White’s departure, but both Stefano Tonchi and White insisted that there wasn’t. White explained:

[We're] Totally on the same page. I helped with getting over the hump. Now it’s time for me to continue my freelance and explore the other things I’m working on.

Stefano Tonchi Featured in Upcoming Episodes of Gossip Girl

FishbowlNY isn’t used to doing this, but: SPOILER ALERT.

Starting next Monday, January 31st, W and Stefano Tonchi, the magazine’s Editor-in-Chief, will be featured in a story arc on the hit show Gossip Girl. Stefano will appear in the first episode, along with appearances from New York’s fashion elite as the show integrates the city’s Fashion Week into the plot.

As for the role of W in the storyline, viewers will see an excited Blair (Leighton Meester) get an internship at the magazine, only to be disappointed when she finds out that Dan (Penn Badgley) will be working there too. We give them two more episodes before they start hooking up. C’mon, you know it’s going to happen, we’re just putting it out there girlfriend.

No Hope For Newsstand Sales?

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According to the Audit Bureau of Circulations, as quoted in The New York Times today, newsstand sales for magazines dropped 9.1 percent last year, with overall subscriptions 2.23 percent. Popular individual titles fell anywhere from 41 percent (W magazine) to 30 percent (Good Housekeeping).

But this isn’t all bad news: the titles that have done well in the past year, that have actually seen increases, are niche titles like Off-Road Adventures, which saw a 483 percent increase in circulation, and Rodale titles like Men’s and Women’s Health. One reason for this is that these types of print publications cater to a specific die-hard fan that may not be as willing to trade on free content.

Read More: Magazines’ Newsstand Sales Fall 9.1 Percent — New York Times

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