folio22.jpgWhile the rest of us are looking to our Magic 8 Ball for clues about next year’s publishing climate, Folio magazine has taken a different approach: the industry trade journal created a list of 115 predictions for 2010 by asking leaders in the field what they expect to see in the New Year.

The list is one-third “no-duh” (like Jim Spanfeller, former Forbes CEO’s prediction, “Digital media will continue to grow share”), one-third educated guessing (“The Apple Tablet will be more horse than unicorn,” says F+W director of audience development Guy LeCharles Gonzalez), and one-third wild speculation (nobody is going to start printing magazines on purple or puce paper, sorry Penton Media‘s Warren Bimblick).

See which ones you agree with. Will magazines make a “modest comeback” after all? Or will 2010 be the year that publishers realize “their magazine is no longer their brand?” Add your own predictions in our comments!

Read More: 115 Magazine and Media Predictions for 2010 — Folio