Balloon Boy|HuffPo Passes WaPo In Unique Views|Redstone To Sell $1B In CBS, Viacom Shares|MPA Conference Snap Shot|Tina Brown
TVNewser: The saga of a six-year-old boy in a hot air balloon (or not) captivated the network news channels this afternoon.
The Wrap: Some choice soundbites from the Magazine Publishers of America‘s Magazine Innovation Summit this week. Our favorite came from Condé Nast group president David Carey: “We could sell the movie rights to the McKinsey study.”
Financial Times: A profile of The Daily Beast and founder Tina Brown, one year after its launch. “The Daily Beast was, from the start, in part an experiment to find a better class of online advertising in a market where infinite supply has dragged down rates. In an effort to charge premium prices, the site has targeted upmarket brands with the promise of customised packages that could reach a sought-after audience of affluent, educated and engaged readers.”