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Posts Tagged ‘Web traffic’

A Lot of Media Companies Posted Record Web Traffic Last Month

As of right now, we know of four media companies that posted record web traffic numbers last month. This is entirely due to the Boston Marathon bombings. FishbowlNY saw traffic spike too!

See, when big news happens, people want to read about it. So they hop on the information superhighway and cruise for sites. It’s not as sexy as it sounds. Then, after the traffic slows down, media companies want to brag about their traffic, as if they were the only one who saw increases. But they weren’t! Companies can be so silly.

Sometimes web traffic is worth noting; most times it isn’t. Because we’ve been getting flooded with companies boasting about their numbers last month, we created a generic, blanket statement congratulating them. If you’re a media reporter, feel free to copy this and use it.

Hello web reader. Last month, [MEDIA COMPANY] posted record web traffic numbers. [MEDIA COMPANY'S WEBSITE] received [VERY HIGH NUMBER] unique visitors and [ANOTHER VERY HIGH NUMBER] page views, which represented a [VERY HIGH PERCENTAGE HOPEFULLY BUT IT DOESN'T MATTER BECAUSE THIS IS RELATIVE] increase over last April.

[IMPORTANT PERSON AT MEDIA COMPANY] said that the traffic was a result of [SOMETHING VAGUE BUT SORT OF INTERESTING SOUNDING]. “[BORING QUOTE FROM IMPORTANT PERSON THAT NO ONE WILL READ].”

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How Web Traffic Spiked after Osama bin Laden’s Death

How much does huge, breaking news like the death of Osama bin Laden affect web traffic? WWD looks at the spikes around the web starting at 11pm on Sunday night, right after President Obama announced that Bin Laden had been killed.

The New York Times‘ web traffic jumped 62% from 10PM to 11:59PM compared to previous Sundays. The Wall Street Journal‘s web traffic jumped 81% during the 11 PM hour over past weeks.  Time magazine page views were up 290 percent from the daily average.

And CNN, which had a traffic explosion, saw a 217 percent gain in page views from Sunday night to 1PM on Monday. Moreover, CNN reported that Monday was one of their 10 biggest days in history.

Let’s just see how long the story lasts.