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Posts Tagged ‘West’

FBLA Predicted LA Times Changes 2 Years Ago

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Back in 2006, we asked readers what would improve the LA Times.

Joanne Carson:
Q: What’s the one thing you’d like to see the paper add?
A: STORIES ABOUT PET HERO’S, PET SUCCESS STORIES, PET HUMAN INTEREST STORIES

Check! LA Times has added an animal blog: Unleashed. Where it’s always shark week.

Least favorite section?

Brady Westwater
West magazine–Absolutely clueless about LA, much less the West. Have considered class action suit against it on behalf of… West…for defamation of character.

And poof! West vanished.

Kevin F. Sherry

Q: What’s one thing you’d want to change?
A: Less reporting of stuff we read about online yesterday. More analysis of that. And more features and local coverage. That’s all papers can do to compete anymore.

LA Now is a step in the right direction, don’t you think?

Earlier:
The Votes are In…
FBLA Asks the Hard Question: Least Favorite LAT Section

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West’s Spring Fashion Issue

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West magazine ran its annual Spring Fashion issue and while the results were more appealing than in the past, there’s still a lot of work to be done.

Elizabeth Khuri explores the art of Rodarte, although it would be nice to read about the Mulleavy sisters that didn’t go on about growing up in Pasadena. People have to grow up somewhere. Autumn de Wilde’s photos are fine, but a video would have been far more interesting than a slide show.

Barbara Thornburg’s video piece on shopping with dogs is a textbook example of how not to do a video piece. Called both Shop Til They Flop and Shopping with Cleo, the producer gets it wrong right from the start. The vo says “Cleo is a long-legged blonde who loves to shop” as the camera starts on her paws and tilts up to the head, thus spoiling the surprise and the joke, all at once. Starting on human legs and traveling up to a handbag pooch would have been better. Turning off the camera would have been best.

Cleo is said to love shopping, but has to be dragged into a store. Thornburg’s vo tone is mournful and slow (although she’s funny when she’s baby talking about Dolce & Gabbana). The art of the montage has evaded the LAT’s multimedia staff yet again. The pooch-in-the-streets are inadvertently hilarious, like the woman who takes her dogs to Her-maize. Ultimately, why does this exist? It’s not strikingly visual, it’s not funny or witty and it’s not informative.

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