BuzzFeed content is currently 75 percent “This is Why The Internet is Horrible” and 25 percent “This is Maybe Worth Reading.” Soon, that split will be more like 80/20. According to The New York Times, BuzzFeed is joining forces with Whisper, an app that allows users to post anonymous secrets.
As part of the deal, BuzzFeed writers will scour Whisper for secrets that they can then turn into articles. Think “17 Moms Who Regret Having Daughters” or something headache-inducing like that.
The secrets shared on Whisper are mostly emotional vomit. Here are a few examples: