Hitting newsstands today, the March issue of Wine Enthusiast magazine boasts a “cover-to-cover” revamp. The publication, founded in 1988, comes out 13 times a year and has a per-issue readership of around 800,000.
The magazine has also rebooted its website winemag.com. From today’s announcement:
“Wine Enthusiast readers want the best information on beverages available, but are far from the pompous, pontificating elitists once associated with the topic,” says executive editor Susan Kostrzewa. “They, and we, embrace the idea that wine can be fun. Our expert editors, tasters and writers are renowned in their field, but are still people you’d want sidled up next to you at the bar.”