Over the years, Wine Enthusiast has gained a reputation as a highly respected pub for its reviews and news on what’s hot in the world of wine. Yet despite its name, the mag covers more than just the latest trends in cabernet sauvignon. It also offers readers food- and destination-based features, as well as coverage of beer and spirits because as managing editor Joe Czerwinski says, “very few people are drinking just wine.”
So where’s the best place for a Pinot-loving (or whiskey-loving) freelancers to get their foot in the door? The front-of-book, of course:
“What we’re looking for are pieces that identify trends and cover the ancillary aspects to wine appreciation, like dieting and travel,” says Czerwinski. These trends-driven stories run from 300 to 400 words. A successful pitch, he says, might be something like: “‘Hey, I noticed that there’s a particular wine style that’s popping up on all of the cool restaurant lists now, and it’s something your readers should be aware of.’ Or, ‘City X has a great wine scene your readers might not know about; I’ll tell them the top five or six wine bars they should be visiting.’”
To hear more about this pub, including editors’ contact details, read: How To Pitch: Wine Enthusiast.
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