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Posts Tagged ‘WLTW-FM’

WLTW Expands Overall Ratings Lead for February

Not to be redundant, but it’s another winning month for WLTW/Lite-FM.

The Clear Channel number one mainstay kept residence in its familiar spot with a 7.6 in the overall Arbitron ratings. That’s a .4 boost from January.

By contrast, WCBS-FM slipped to a 6.2 in the current PPM.

WBLS also dropped by .2 to 5.5, while WHTZ/Z100 lost .3 to 5.1.

WINS was next with 4.7, a .2 gain. Sister station WCBS 880 also saw a .2 upgrade to 3.8.

The big news is tracking NASH-FM/WNSH, the city’s first Country station in more than 15 years. NASH in its first full ratings survey notched a 1.6. Just below NASH was ESPN’s WEPN-FM at 1.3, a drop from 1.6. More dramatically, ESPN has lost a point since November.

WFAN-FM kept its distance from its rival. But the ‘FAN, which simulcasts on 660 AM and 101.9 FM, had an uncharacteristic drop of 1.2 to 2.5 for February.

There’s more from the monthly ratings after the jump.

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‘Cousin’ Brucie Returns to WCBS-FM in Commercials

Someone heard doing a commercial on the radio is hardly noteworthy. But when the person is “Cousin Brucie” Morrow and the station is WCBS-FM, the ears perk.

For nearly a quarter-century, Morrow talked to his “cousins” on CBS-FM, primarily Wednesday and Saturday nights.

Now, his famous voice is back on WCBS-FM, but this time to shill for Lexus.

Morrow tells FishbowlNY that the spots date back to CBS-FM’s 40th anniversary last July.  As part of his “reunion” broadcast, Morrow did several live commercial reads, including one for Lexus.

“They loved it so much, they called me the next day and asked me if I’d do their commercials for them,” Morrow says.

He says the ads run on all CBS Radio stations in New York.

That deal, though, almost didn’t happen.

Brucie came close to saying no to the one-time return on his beloved CBS-FM, still sore about the ugly 2005 flip to the jockless Jack-FM.

He says Jim Ryan, who became program director around the same time as the station anniversary last summer, kept pursuing Morrow to be part of the special weekend of music and memories.

“No way am I ever going to come back to that radio station,” Morrow recalls telling Ryan. “These people did a terrible thing, they’re nasty people and I can’t forgive them.”

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WLTW Holds Number One for August; WCBS-FM Recaptures Second Place

WLTW-FM/Lite FM maintains its number one position in the latest overall Arbitron PPM ratings. WLTW improved to a 6.2 rating from a 6.0 in July. However, WCBS-FM (the only non-Clear Channel owned station in the Top 6) made gains, taking over sole possession of second place at 5.4.

WKTU kept pace in August, inching up slightly to a 5.2.

WHTZ/Z100 jumped .2 to 5.1, while Classic Rock station WAXQ/Q 104.3 edged up to 4.2.

Nice gains for Clear Channel’s Urban station Power 105/WWPR with an impressive .6 leap to a 4.0.

WCBS 880 is next on the survey with a 3.9 (4.0 in July).

The August ratings also represent the first for FM News WEMP/101.9. Although it’s hardly a fair sampling, even taking into account their “soft launch,” only the initial five days are included.  The Merlin Media upstart operation managed a 1.1.

By comparison, WRXP’s final rating was a 2.6 in June.  

More ratings after the jump

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WLTW and WCBS-FM Remain Number One and Two in April PPM Ratings

WLTW/Lite FM maintained its large lead over WCBS-FM in the April PPM ratings released Monday by Arbitron.

The Clear Channel powerhouse dropped to a 7.0 (from 7.6 in March), while Classic Hits WCBS-FM slipped to 5.3 (5.4 in March).

Status quo also at number three, although WHTZ/Z100 lost .3 to 4.8.

With baseball season in full swing, the Mets and Yankees flagships saw impressive gains. WFAN increased .4 to 2.9, while WCBS 880 rocketed up 1.1 to 4.8 and fourth place.

WKTU fell slightly to fifth place with a 4.6.

More ratings results after the jump

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WLTW Widens Lead Over WCBS-FM in March Ratings

WLTW/Lite FM has been an unstoppable force atop the Arbitron monthly PPM overall 6+ rating. The Clear Channel juggernaut is a consistent number one to WCBS-FM’s long-standing number two.

That formula is followed again last month, except that Lite increased its lead over the Classic Hits station.

Lite went from a 7.1 to a 7.6 in March, while CBS-FM, in the oppposite direction, slipped from 5.6 to 5.4.

Z100/WHTZ kept its familiar number three, although also dropping off from 5.3 to 5.1.

It was steady as she goes for Rhythmic Adult Contemporary WKTU (the third Clear Channel station among the Top 4) at a 4.7.

However, Spanish station WSKQ/Mega 97.9 made big gains, jumping from 3.5 to 4.1.

WBLS and WCBS-AM saw no movement in March, both holding at 3.7.

More from the Top 10 after the jump

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WLTW Maintains Number One in January Ratings, WCBS-FM Closes Gap

It’s still WLTW/Lite FM looking down at the other radio stations. While the January Arbitron ratings show Clear Channel’s Lite FM keeping its number one position, the station did lose some of its gusto from the Christmas survey.

Lite FM scored a 6.8, although not as impressive as the 12.3 during the holiday period.

WCBS-FM, kept at arm’s length, registered a 5.2 (up from 4.8) for second place.

Perennial number three, WHTZ/Z100 jumped slightly to 4.7.

All-news sister stations WCBS-AM and WINS make big gains. WCBS went from a 3.5 to 4.4 in this ratings book, while WINS saw positive improvements from a 3.2 to 4.2.

WKTU wedged between the newsers, slipping to a 4.3.

Citadel-owned WABC also saw nice gains (3.7 from 3.0).

Tropical WSKQ dropped off to 3.3 from a 4.0 the previous month. However, Univision’s WXNY edged up .4 to 2.9.

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Karen Carson Officially Gets Fresh/WWFS Midday Shift

Updating a story we reported earlier this week, CBS Radio made it official yesterday hiring veteran DJ Karen Carson at WWFS/Fresh 102.7.

Carson takes over the midday shift (10 a.m. to 3 p.m.) vacated by Heather Walters who left the station last week.

Carson starts at Fresh on February 7.

She comes to Fresh after many years at WLTW/Lite FM. At her most recent stint with the Clear Channel powerhouse, Carson was co-host of the morning show from 2007 to 2009.

“I am thrilled to become a part of CBS Radio and the team at Fresh.  I am even more thrilled to be working once again for program director Jim Ryan,” Carson said in a statement, “He has given me more opportunities in New York Radio than anyone and he is great to work for.  I love his vision for Fresh and can’t wait to be a part of it.”

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Karen Carson Reportedly Leaving ‘Lite’ for ‘Fresh’

Veteran New York DJ Karen Carson has reportedly left her on-air position with WLTW/Lite FM. Radio-info.com reports Carson is joining WWFS-FM/Fresh 102.7.

It marks a reunion for Carson and her former Lite FM boss Jim Ryan, now the program director at Fresh.

FishbowlNY attempted to reach Ryan for a comment.

Carson has been a mainstay at Lite FM since 1996. The accomplished voice-over artist has also done shifts at Classic Rocker WAXQ/Q104.3  and middays at the former “Big 105.1″/WBIX. 

In 2009, Carson began splitting her time between New York and Los Angeles when she was named midday host at KOST.(She is still listed on their website.) 

Last week, Heather Walters left her midday shift at Fresh.

WCBS-FM Draws Even with WLTW in November Ratings

The November PPM ratings were released yesterday by Arbitron. Classic Hits station WCBS-FM recaptured a portion of first place in the 6+ survey.

CBS-FM, with the exception of one month during the summer, has been consisently number two. They gained .4 to settle at 5.9.

Clear Channel-owned WLTW-FM, heading in the opposite direction, met CBS-FM at number one after dropping .6 from October.

More on CBS-FM’s latest rating triumphs after the jump.

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Radio Veteran Valerie Smaldone ‘Excited’ about Off-Broadway Role

We told you yesterday about longtime radio personality Valerie Smaldone ready to appear off-Broadway.

Smaldone, the former longtime DJ at Clear Channel’s WLTW/Lite-FM, is joining the cast of Girl Talk: The Musical.

Even though Smaldone has had an extensive radio and voice-over career, she has acted throughout her life.

But this gig came about after she was approached by the producer on the referral from another producer.

“I chose the role, because I was so excited to be asked to be in the original cast of a new musical,” Smaldone tells FishbowlNY. “And the material made perfect sense because it is all about a radio show.”

Smaldone will play one of four women ending a radio show together after a 10-year run.

The role requires Smaldone to do singing and dancing. The show will feature hit songs from artists Beyonce´, Jennifer Lopez, and Carrie Underwood.

Smaldone, who stays connected to the Great White Way, contributes to theatermania.com along with other websites.

Smaldone’s day job is hosting an online talk show for WOR Radio.

Girl Talk opens in previews on November 3 at the Times Square Arts Center, with opening night set for November 14.

“It is an open run, and I will be performing most Thursday and Friday nights,” Smaldone says.

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