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Posts Tagged ‘Women’s Health’

Amy Keller Laird Named Editor-in-Chief of Women’s Health

unnamedAmy Keller Laird won the Rodale execs over. She was named interim editor-in-chief when Michele Promaulayko left for Yahoo — and there were rumors that Keller Laird wouldn’t be taking over the glossy — but that’s all over with. Rodale has tapped her as the new editor-in-chief of Women’s Health.

Rodale’s president, Scott Schulman, seemed to think Keller Laird was the perfect choice all along. ”Amy’s editorial expertise, passion for our mission, and proven ability to connect with a growing audience of readers across all channels make her the ideal candidate to continue Women’s Health’s incredible global growth trajectory,” he said in a statement.

Keller Laird joined Women’s Health in 2011 as executive editor. She previously served as Allure’s beauty director.

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Morning Media Newsfeed: ISIS Holds Another Journalist | Glasser Named Politico Editor

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ISIS Reportedly Holding Another Journalist Captive (TVNewser)
ISIS released a new video Thursday showing a British journalist as its prisoner. The video, since deleted by YouTube, shows British journalist John Cantlie. HuffPost Cantlie, a former reporter for the Sunday Times, the Sun and the Sunday Telegraph, went missing in Syria in 2012, but was later freed by the Free Syrian Army. Cantlie reportedly then returned to Syria in 2012, along with U.S. journalist James Foley. Foley was beheaded by ISIS in August, a horrific killing that was also recorded and released on video. Reuters In the new roughly three-minute video posted on social media sites, the man identified as Cantlie appears in good health and promises to “convey some facts” in a series of “programs,” suggesting there would be further installments. “Now, I know what you’re thinking. You’re thinking, ‘He’s only doing this because he’s a prisoner. He’s got a gun at his head and he’s being forced to do this.’ Right?” the man in the video, wearing an orange shirt and closely-cropped hair, says. “Well, it’s true. I am a prisoner. That I cannot deny. But seeing as I’ve been abandoned by my government and my fate now lies in the hands of the Islamic State, I have nothing to lose.” Mashable He delivers a propaganda message to the West, promising to show “the truth” about the jihadists and stop what he calls the “seemingly inevitable sequence of events” that’s taking Western countries to another war in the Middle East. He promises that he will appear in more videos to come. NYT Analysts said that the shift in tone from the previous videos sought to gain maximum exposure and showed how attuned the group is to Western sensibilities in crafting its message. The video, like those before it, seems designed to forestall international military action against the Islamic State. But while the previous videos threatened revenge for attacks, Cantlie’s message seemed crafted to capitalize on reluctance in the West to get involved in a new war. “After two disastrous and hugely unpopular wars in Afghanistan and Iraq, why is it that our governments appear so keen to get involved in yet another unwinnable conflict?” he says.

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Morning Media Newsfeed: 550 Buyouts, Layoffs at Turner | Amazon Acquires Twitch

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550 Buyouts, Layoffs Imminent at Turner; HLN, CNN Among Cuts (The Wrap)
Some 550 buyouts are to be offered at Time Warner’s Turner network this week, including a large number of those at CNN and HLN, which will lead to layoffs if they are not taken voluntarily, according to an individual with knowledge of the network’s plans. TVNewser CNN chief Jeff Zucker will certainly want to protect CNN’s investment in original series and documentaries; the type of programming he’s gone all in on since taking the reins last year. Which departments and programming are affected by cuts remains to be seen. Variety Word of the staff cuts comes at a time when key Turner nets are at a crossroads. Turner’s entertainment networks are poised for a management overhaul following the departure in April of Steve Koonin as entertainment group chief. Meanwhile, CNN sibling HLN has been rumored to be in for a major makeover, possibly in a partnership deal between Time Warner and Vice Media. B&C The buyouts are part of the Time Warner unit’s efforts to cut costs as part of new CEO John Martin’s Turner 2020 plan aimed at cutting costs and aligning spending with company priorities. Turner officials had no comment, but sources said that the voluntary layoffs will be offered throughout Turner, including its news networks CNN and HLN, as well as its entertainment networks, including TNT and TBS. The company is not aiming at a specific headcount but rather is seeking to hit an expense number that includes personnel and other costs. THR The plan at Turner, which employs about 14,000 people worldwide, involves a formula that will allow workers at least age 55 and with a certain number of years seniority to take a buyout somewhat more generous than the usual two weeks of pay for every one year of service, according to a person familiar with the situation.

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Rodale Searches for Next Women’s Health Editor

Now that Michele Promaulayko has left Women’s Health for Yahoo, Rodale is in the unfortunate position of trying to fill the editor’s role at one if its most popular titles. WWD reports that for now, Amy Keller Laird is serving as acting editor-in-chief.

Should Keller Laird not be a perfect fit, Rodale is considering other candidates. Here are just a few names being tossed around:

Cameron Connors Named Publisher of Popular Mechanics, Rodale Promotes Two

Hearst Magazines and Rodale made a few announcements involving publishers this morning. Below are the details.

  • Cameron Connors is returning to Hearst as publisher of Popular Mechanics. Connors comes to the magazine from Paper Communications, where he served as president since June of 2013. Prior to that he spent two years at Condé Nast. He served as director of marketing services for Hearst Digital Media from 2008 to 2010.
  • Men’s Health publisher Ronan Gardiner and Women’s Health publisher Laura Frerer-Schmidt have added vice president to their roles. Gardiner has been publisher of Men’s Health since 2011 and Frerer-Schmidt was named publisher of Women’s Health the same year.

Women’s Health Seeks Writers With a Fresh Take on Health and Fitness

womens-health-march

Rodale’s Women’s Health was created in 2005 as the female counterpart to Men’s Health. And it didn’t take long for the magazine, with its well-researched, in-depth content, to prove to be a leader in the women’s health-and-fitness category.

The mag is 90 percent freelance written and its editors say they are always open to new writers with a new angle to bring to the table. Freelancers should be aware that a small percentage of pitches are accepted in their original forms. That’s not necessarily a bad thing:

“Very often we’ll help a writer tailor the pitch. They may come to us with a germ of the idea, almost right but not quite right and we might work with them and say ‘Go back, find some more information and convince me why we should do this,’” said [executive editor Lisa Bain.] Still, the best way to get a byline is to pitch a thoughtful and well-researched idea that puts a new twist on a current health or fitness topic.

To hear about the mag, including editors’ contact info, read: How To Pitch: Women’s Health.

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Cover Battle: Time or Women’s Health

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. Today we’re pitting Time against Women’s Health. Time went with an illustration meant to troll the hell out of anyone who sees it. But everyone knows that it’s not today’s youth that suck; all youth suck, and will forever suck, no matter what generation it is. It’s the Law of Suckivity.

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Women’s Health and Gilt Groupe Join Forces

Women’s Health and Gilt Groupe, which operates Gilt.com, are teaming up for an e-commerce venture. On January 6 at noon, about 30 items that were selected by Women’s Health Editor-in-Chief Michele Promaulayko will be available for purchase on Gilt.

What kind of items? We’re thinking outfits that will impress at the gym or at the office, like pajama jeans. But don’t quote us on that.

Women’s Health editors will also contribute content to the site, which had Gilt’s Editorial Director, Melissa Liebling-Goldberg, excited. “I think its become an added bonus to the shopping experience to get that level of guidance and an editorial feel to your shopping,” Liebling-Goldberg told WWD.

Allure Editor Heads to Women’s Health

Amy Keller Laird has been named the new Co-Executive Editor of Women’s Health. Keller Laird was most recently Deputy Editor at Allure, where she had worked since 2006. She will work with the magazine’s Editor-in-Chief, Michele Promaulayko, on the overall direction of the magazine.

“Amy has a keen sensibility about what women want from a magazine,” Promaulayko said. “Her passion for Women’s Health coupled with her background in beauty — an increasingly important part of our editorial mix — will make her an asset to the brand.”

Keller Laird begins on November 28.

Women’s Health Gets New Publisher

Rodale has announced that Laura Frerer-Schmidt has been named Publisher of Women’s Health. Frerer-Schmidt was most recently Associate Publisher of Self. At Women’s Health, she will be tasked with leading all advertising sales and will oversee marketing efforts related to the title.

Mary Murcko, Rodale’s Executive Vice President, Group Publisher, said Frerer-Schmidt will bring a wealth of knowledge to Women’s Health. “Laura has an outstanding record of achievement across all platforms – digital, print, events and licensed products, explained Murcko. “She is a true brand strategist with experience in launching alternative revenue streams that utilize marketing services and mobile applications. Her skills coincide perfectly with the brand’s next phase of aggressive growth, after five impressive years as one of the fastest-growing titles in our industry and worldwide.”

Frerer-Schmidt’s first day will be September 6.

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