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Posts Tagged ‘Women’s Health’

Cameron Connors Named Publisher of Popular Mechanics, Rodale Promotes Two

Hearst Magazines and Rodale made a few announcements involving publishers this morning. Below are the details.

  • Cameron Connors is returning to Hearst as publisher of Popular Mechanics. Connors comes to the magazine from Paper Communications, where he served as president since June of 2013. Prior to that he spent two years at Condé Nast. He served as director of marketing services for Hearst Digital Media from 2008 to 2010.
  • Men’s Health publisher Ronan Gardiner and Women’s Health publisher Laura Frerer-Schmidt have added vice president to their roles. Gardiner has been publisher of Men’s Health since 2011 and Frerer-Schmidt was named publisher of Women’s Health the same year.
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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

Women’s Health Seeks Writers With a Fresh Take on Health and Fitness

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Rodale’s Women’s Health was created in 2005 as the female counterpart to Men’s Health. And it didn’t take long for the magazine, with its well-researched, in-depth content, to prove to be a leader in the women’s health-and-fitness category.

The mag is 90 percent freelance written and its editors say they are always open to new writers with a new angle to bring to the table. Freelancers should be aware that a small percentage of pitches are accepted in their original forms. That’s not necessarily a bad thing:

“Very often we’ll help a writer tailor the pitch. They may come to us with a germ of the idea, almost right but not quite right and we might work with them and say ‘Go back, find some more information and convince me why we should do this,’” said [executive editor Lisa Bain.] Still, the best way to get a byline is to pitch a thoughtful and well-researched idea that puts a new twist on a current health or fitness topic.

To hear about the mag, including editors’ contact info, read: How To Pitch: Women’s Health.

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Cover Battle: Time or Women’s Health

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. Today we’re pitting Time against Women’s Health. Time went with an illustration meant to troll the hell out of anyone who sees it. But everyone knows that it’s not today’s youth that suck; all youth suck, and will forever suck, no matter what generation it is. It’s the Law of Suckivity.

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Women’s Health and Gilt Groupe Join Forces

Women’s Health and Gilt Groupe, which operates Gilt.com, are teaming up for an e-commerce venture. On January 6 at noon, about 30 items that were selected by Women’s Health Editor-in-Chief Michele Promaulayko will be available for purchase on Gilt.

What kind of items? We’re thinking outfits that will impress at the gym or at the office, like pajama jeans. But don’t quote us on that.

Women’s Health editors will also contribute content to the site, which had Gilt’s Editorial Director, Melissa Liebling-Goldberg, excited. “I think its become an added bonus to the shopping experience to get that level of guidance and an editorial feel to your shopping,” Liebling-Goldberg told WWD.

Allure Editor Heads to Women’s Health

Amy Keller Laird has been named the new Co-Executive Editor of Women’s Health. Keller Laird was most recently Deputy Editor at Allure, where she had worked since 2006. She will work with the magazine’s Editor-in-Chief, Michele Promaulayko, on the overall direction of the magazine.

“Amy has a keen sensibility about what women want from a magazine,” Promaulayko said. “Her passion for Women’s Health coupled with her background in beauty — an increasingly important part of our editorial mix — will make her an asset to the brand.”

Keller Laird begins on November 28.

Women’s Health Gets New Publisher

Rodale has announced that Laura Frerer-Schmidt has been named Publisher of Women’s Health. Frerer-Schmidt was most recently Associate Publisher of Self. At Women’s Health, she will be tasked with leading all advertising sales and will oversee marketing efforts related to the title.

Mary Murcko, Rodale’s Executive Vice President, Group Publisher, said Frerer-Schmidt will bring a wealth of knowledge to Women’s Health. “Laura has an outstanding record of achievement across all platforms – digital, print, events and licensed products, explained Murcko. “She is a true brand strategist with experience in launching alternative revenue streams that utilize marketing services and mobile applications. Her skills coincide perfectly with the brand’s next phase of aggressive growth, after five impressive years as one of the fastest-growing titles in our industry and worldwide.”

Frerer-Schmidt’s first day will be September 6.

National Magazine Awards Roundup: New York, National Geographic Among the Big Winners

Last night’s ASME National Magazine Awards had more than a few surprises. The evening began with a cocktail hour for a change, where FishbowlNY had drinks with Graydon Carter, Bethenny Frankel, David Copperfield, and other media celebrities milling around the red carpet. We caught up with a few nominees, such as the editor of Audobon magazine: “We’ve been nominated for 5 years,” he told us, “and we haven’t won once. I wasn’t going to attend, but then I thought, what if we win this year?”

They didn’t. Oh, well! Some other choice quotes: we heard from Bethenny Frankel that she always reads her magazine coverage in nail salons, because she is medicated on planes.

The evening began on a somber note, with Graydon Carter acknowledging the many journalists who had died or been detained while reporting in war areas, and presenting a slideshow of the work of Vanity Fair contributor Tim Hetherington, who died in Misrata, Libya.

But the mood lightened as the awards were announced. Some of the big winners of the night were New York Times Magazine, New York, and National Geographic, each taking home a couple of awards, with National Geographic jubilantly winning “Magazine of the Year.”

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Jennifer Rainey Marquez Joins Parade as Senior Editor

Jennifer Rainey Marquez has been hired by Parade as senior editor. Marquez is responsible for managing for all health and medical coverage.

Marquez comes to Parade from O: The Oprah Magazine, where she was senior health editor in charge of conceiving and editing all health coverage. Prior to that, she was senior health editor for Women’s Health and Woman’s Day. She began her career as an editorial assistant at Mademoiselle.   

“Jennifer comes to us with an impressive wealth of experience in the field, along with an innate interest in the health issues that are most relevant to our 70 million weekly readers, ” says editorial director Maggie Murphy.  “We’re thrilled to have her on board.”

Marquez is a member of the Association of Health Care Journalists and a summa cum laude graduate of the University of Georgia.

Michele Promaulayko Moves To VP/Editor-In-Chief Of Women’s Health

After serving two years as Women’s Health’s editor-in-chief, Michele Promaulayko has had the VP tag added to her title.  In this new dual role, Promaulayko will oversee the Women’s Health brand including the print edition, website, iPhone apps, books, and international publications.  Men’s Health SVP/editor-in-chief and Women’s Health editorial director David Zinczenko spoke glowingly of Promaulayko’s contributions to the magazine.

Since coming in to take over Women’s Health, Michele has helped to clearly define the mission of the magazine.  She not only built Women’s Health into the perfect partner to Men’s Health, but also has provided Rodale with a powerful one-two punch in the market.

Promaulayko guided Women’s Health to a 10 percent rise in single copy sales in the first half of 2010 and a 7 percent circulation boost in the same period.  She also was at the helm when Women’s Health was named 2009′s “Magazine of the Year” by Advertising Age and ranked second on the 2010 Adweek Hot List.

Prior to joining Women’s Health, Promaulayko served as executive editor of Cosmopolitan for nearly a decade.  She also was one of Teen People’s original editors and wrote several health-themed books including Look Better Naked: The 6-Week Plan To Your Leanest, Hottest, Body — Ever.

Meredith Corporation Looks To Gain More Titles

In an interview with CNBC.com, Steve Lacy, the company’s Chief Executive Officer, said that within a year he expects to add several magazines, and specifically named Rodale’s Men’s Health and Women’s Health as titles Meredith was interested in acquiring. Lacy says that consolidating publications is vital, because the bigger the magazine the larger the advertisers will be.

Obviously the executives at Rodale know what Lacy knows, so we don’t see them giving up two of their most popular publications without a fight. We here at FishbowlNY see it going down much like the process of reading a Men’s Health or Women’s Health.

First there’s the bold proclamation of improving yourself (we’re going to take those from Rodale!), followed by the intense studying of a workout regimen (these numbers say we should get more magazines!), then a few tentative steps to show everyone you meant what you said (we’ve inquired about those titles, just in case), followed lastly by the decision to abandon the whole plan because sitting on your couch and eating Snickers is more fun than exercising (uh, maybe keeping our own magazines afloat in this climate is enough work for now).

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