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Posts Tagged ‘Women’s Health’

No Hope For Newsstand Sales?

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According to the Audit Bureau of Circulations, as quoted in The New York Times today, newsstand sales for magazines dropped 9.1 percent last year, with overall subscriptions 2.23 percent. Popular individual titles fell anywhere from 41 percent (W magazine) to 30 percent (Good Housekeeping).

But this isn’t all bad news: the titles that have done well in the past year, that have actually seen increases, are niche titles like Off-Road Adventures, which saw a 483 percent increase in circulation, and Rodale titles like Men’s and Women’s Health. One reason for this is that these types of print publications cater to a specific die-hard fan that may not be as willing to trade on free content.

Read More: Magazines’ Newsstand Sales Fall 9.1 Percent — New York Times

Rodale Promotes Across The Board

rodale1111.jpgBig day for Rodale, publisher of Men’s Health and Women’s Health. Allison Hobson Falkenberry, former executive director to Men’s Health has been promoted up to vice president of brand communications for all the Rodale titles, while Allison Keane will be taking the executive director position at both magazines, reporting to Falkenberry. Rodale’s Prevention magazine has also seen some upward mobility today, with Bethridge Toovell taking on the role of director of communications, and Lauren Paul has moved up to communications manager.

Full press release after the jump.

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Self Hires Digital Director

selfmag.jpgThis week being the first week of the New Year, the hiring news sets the stage for things to come. And so far this year, we’ve seen publications’ Web sites Newsweek.com and RealSimple.com create new positions to head up their digital efforts. Could this be a trend for 2010?

Today, we have news of yet another digital appointment: Self has named Kristen Schultz Dollard digital director of the magazine, where she’ll oversee the Self.com team and any integrated digital and online editorial partnerships and promotions.

Dollard joins the Condé Nast fitness title from Rodale, where she served as digital editorial director for Rodale International. She has previously works as the editor of iyogalife.com and YogaLife magazine, and helped launch Womens’ Health magazine. She’s also a certified yoga instructor and co-authored the upcoming book The Yoga Body Diet.

Full release after the jump

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Prevention Names Pilates Expert Fitness Editor

B00005NIOO.01.LZZZZZZZ.jpgHere’s some early holiday cheer for the magazine industry: Rodale Inc., which holds such fitness titles as Men’s Health, Runner’s World and Bicycling magazine, has just hired one of its freelance contributors as fitness editor for Prevention magazine.

Jessica Cassity has recently worked as a freelance fitness writer for The New York Times, Fitness, Self, Shape and Weight Watchers, as well as Prevention. Previously, she was a contributing editor at Health magazine.

Cassity also co-created the Pilates instructor Web site www.pilates-pro.com and worked as Soho community leader for Lululemon, where she managed the apparel company’s community-based programs like free yoga in Bryant Park.

Full press release after the jump.

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CNN’s iPhone App Debacle Raises Questions About Embargoes

cnnmobile101.pngCNN launched a new $1.99 iPhone app today.

That, in itself, might be some pretty interesting news, what with a cable news channel charging for an application that is similar to what other news organizations are giving out for free. The idea raises questions about the future of paid content: Is there an audience for this? Will people buy it? Who will launch the next paid app?

But beyond that, this announcement has been clouded by other journalistic questions, namely the use of embargoes and their necessity. Our sister blog PRNewser reports that Reuters reporter Robert MacMillan was upset by the fact that a rival reporter at Associated Press member paper The OC Register broke an embargo that would have kept CNN’s announcement under wraps until midnight.

“PS, we were going to hold this until midnight because it was embargoed,” MacMillan wrote. “That embargo has been broken, so bombs away.”

Should CNN have embargoed this news? As news of the embargo break hit Twitter last night, Silicon Alley Insider editor Dan Frommer noted how unremarkable this sort of announcement had become. “‘Company X has an iPhone app’ is the new ‘Company X has a website,’ he said.

All Things Digital columnist Peter Kafka agreed, advising his fellow reporters to stop accepting embargoes for iPhone apps.

Do you think he’s right? There are thousands of apps with new ones, paid and unpaid, announced by media companies every day. Just yesterday, the AP launched one of its own, charging $28.99 for access to its 2009 Stylebook. And today, another release arrived in our inbox announcing the second iPhone app created by Rodale‘s Women’s Health magazine, a free app called “Your Slim-Down Shopping List.”

Some of these apps are innovative ways to possibly create new revenue streams for struggling companies, but is every little announcement newsworthy? Or better yet, embargo-worthy? What do you think?

PRNewser: Reuters Reporter Upset As AP Breaks CNN iPhone App Embargo

O Hires A Bunch Of New Editors

o mag.jpgO, The Oprah Magazine has announced several new hires, filling out the editorial department under new editor-in-chief Susan Casey.

Among the new hires are former Marie Claire executive editor Lucy Kaylin, who has been named deputy editor; Patrick Mitchell, who is taking the role of design director; former Publishers Weekly editor-in-chief Sara Nelson, who has been named books director; former Prevention senior editor Tyler Graham, who will be health and environment editor and Jennifer Rainey Marquez, formerly of Women’s Health, who will take on the role of senior editor.

“As we prepare for O’s tenth anniversary year in 2010, I couldn’t be more pleased that Lucy, Patrick, Sara, Tyler and Jennifer are joining our team,” said Casey, who joined the magazine earlier this summer. “They all come to the magazine with incredible talent and experience in their respective areas and I’m confident they will be a great asset to O as we move into our next phase of growth.”

O also named Dr. Mehmet Oz a contributing editor. He will write a regular health column for the magazine starting with the October issue. The magazine also said that features director Pat Towers will be retiring this month, although she will continue to work on special projects for the magazine.

And in other Oprah Winfrey news, Sirius XM has announced the launch of Winfrey’s exclusive 24/7 Sirius XM radio station. Starting on Monday, episodes of “The Oprah Winfrey Show” will now be broadcast on satellite radio the morning after they air in syndication on TV. The channel will also replay classic “Oprah Show” episodes as well as shows hosted by Gayle King, Dr. Oz, Maya Angelou and sex therapist Dr. Laura Berman.

After the jump, the full release about the O hires, as well as longer bios.

Earlier: Two Magazines Lose Top Talent After Short Tenures

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ABC Report Shows Single-Copy Sales Continuing To Drop

saveur2.jpg The Audit Bureau of Circulations released its important report for the first half of the year today, and the findings are not that surprising: total paid and verified circulation, single-copy sales and verified subscriptions are down overall.

However, the ABC said total paid subscriptions were basically flat in the past year. Compared to historical numbers, between the December 2007 and December 2008 reports, paid and verified circ was flat and single-copy sales were down 11.12 percent. Between June 2007 and June 2008, circulation was unchanged and single-copy sales declined 6.34 percent.

Single-copy sales were down the most in this report — more than 12 percent — with almost all of the top 25 top sellers suffering a decline. The biggest newsstand seller, Cosmopolitan, saw a 7.8 drop, although Woman’s Day, OK!, Family Circle and In Style saw the biggest declines in single-copy sales among the top 25, with each logging a more than 20 percent drop.

Meanwhile, the consumer magazines that saw the biggest newsstand growth included Mother Earth News, Women’s Health, Ebony, GQ, Essence, Sporting News, Time, National Geographic International, Real Simple and Runner’s World.

Despite its recent financial challenges, Reader’s Digest remained one of the top 25 consumer magazines in regards to paid and verified subscriptions, along with AARP, which saw a 400 percent jump in subscriptions.

We’ve also been tracking epicurean magazine Saveur since sitting down with its publisher Merri Lee Kingsly last week. Today, Kingsly told us the magazine’s circ is up 4.3 percent, while its epicurean competitors, Food & Wine, Gourmet and Bon Appetit have all seen double-digit declines.

Related: So What Do You Do, Merri Lee Kingsly, Publisher of Saveur?

Also: Listen to Fishbowl NY editor Amanda Ernst talk about Kingsly, Saveur and the upcoming ABC numbers on Friday’s podcast.

Women’s Health Ups Rate Base

women's.pngWomen’s Health has raised its rate base for the sixth time since the magazine’s launch in October 2005.

Starting with its January/February 2010 issue, the Rodale Inc. title will publish increase its rate base 11 percent, from its current 1.35 million to 1.5 million.

Publisher Jack Essig said in a statement that consumer demand drove the rate base increase. Women’s Health‘s total paid circulation has increased 30 percent in 2009, compared to the same period last year, the company added.

Women’s Health has editions covering 21 countries and reaching more than 11 million readers around the world,” Essig said. “Women everywhere are embracing the brand for its straightforward and unique approach to health, fitness, beauty, sex, relationships and fashion coverage, which has led to its tremendous success.”

Last week: Women’s Health Launches iPhone App Like Men’s Health‘s App

Women’s Health Launches iPhone App Like Men’s Health‘s App

women's health.pngiPhone apps are just one thing that magazines are looking to provide them with alternative sources of revenue, and it didn’t take long for Women’s Health magazine to launch an iPhone app of its own, after Men’s Health announced its app a few weeks ago.

On July 31, the women’s fitness magazine launched the “Women’s Health Workouts” iPhone app, using the same interface as the popular “Men’s Health Workouts” app. The women’s version of the app can be purchased for $1.99, with additional workouts like “Get a Flat Belly Fast,” “Fat-Burning Yoga,” and “Sculpt a Bikini-Ready Body,” available for $.99 and up, thanks to the new iPhone’s In App Purchase feature.

The app provides 16 pre-loaded workouts, a training log, timers and a built-in support feature that allows users to email Women’s Health experts directly.

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Women’s Health Lands Co-Executive Editors

womens health and fitness magazine03.29.091.jpgWomen’s Health, which has been subject of rumors recently, signed up Lisa Bain and Lesley Rotchford to serve as co-executive editors. The pair replaces Alison Gwinn who jumped to O, The Oprah Magazine last month.

The move is a promotion for Rotchford. She joined the Rodale publication last month as executive features director. Previously, she served as deputy editor at Cosmopolitan.

Bain jumps from Parenting where she served in the same position. She had been there for a decade.

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