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Posts Tagged ‘Women’s Wear Daily’

The Other Side Of Paper Circ Numbers: Top Gainers

journal logo 2.pngThis morning, the Audit Bureau of Circulation released its six-month report for newspaper circulation in the U.S., reporting a dismal 10.62 percent drop in weekly circ across the board.

But it’s not all bad news. Some papers have actually seen growth, with the biggest increases coming from the York Daily Record in Pennsylvania (up 16.45 percent from April through September) and Women’s Wear Daily, which showed a 14.31 percent jump. This is good news for the Condé Nast-owned fashion trade, which became the latest pub owned by the media company to cut staff on Friday.

Other papers to show growth included Michigan’s Oakland Press (up 7.26 percent), the Las Vegas Review-Journal (6.56 percent), the Chattanooga Times Free Press (2.18 percent) and the Ogden Standard-Examiner in Utah (1.89 percent).

Of the top five gainers, The Wall Street Journal had by far the highest total circulation, coming in at 2.024 million as of September 30. That’s a small increase — 0.61 percent — over the same period last year, but enough to push the Journal to the number one spot in circulation over USA TODAY, which posted a 17 percent decline during the last six months.

Earlier: Latest Newspaper Circ Numbers Show Ten Percent Drop

New Fashion Season Means Some Alterations For, the Web portal of fashion trade Women’s Wear Daily, is sporting a little bit of a new look these days.

We were tipped off to the changes by the more prominently located commenting box underneath its articles, so we caught up with online managing editor Amy DiTullio to find out what had changed.

Since unveiling an updated site last year, has implemented a number of small changes, DiTullio said. Most recently, on September 9, the site introduced some “design tweaks” that made it easier for users to see and access commenting. “One of the things we were seeing was that because it took a couple of steps to register, we weren’t getting the number of comments we wanted,” she said.

A simple update that put the comment registration on the same page as the articles and noted the number of comments under the headlines has bumped commenting up from less than 50 a week to about 250 a week, DiTullio said.

Another recent redesign unveiled earlier this month came out just in time for the spring 2010 collections. The “fashion shows” section got a facelift making it easier to navigate, and a spring ready-to-wear special microsite offers up-to-the-minute updates about fashion shows around the world. “This was something that was my personal mission to do,” DiTullio said of the fashion shows section’s revamp. “I’m very happy with the way it came out. It’s become more of a utility for users.”

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