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WSJ Tries New Pay Model Targeted To “Professionals”

journal logo 2.pngEveryone agrees. The business model employed by media companies is broken. As advertising revenue dwindles, newspapers and magazines find themselves searching for additional sources of income. One option: charging readers for access to content. But it has become generally accepted that readers won’t pay for just any content, especially things they can easily get for free via the Internet.

Today, The Wall Street Journal, which arguably already has one of the best pay models in the biz, announced its plans to launch a new specialized version of the paper for professionals. The service, called The Wall Street Journal Professional Edition, will provide subscribers with customized content from the Journal, Dow Jones newswires and the Dow Jones-owned news database Factiva — for up to $49 a month.

The Journal describes it Professional Edition today:

“WSJ Professional allows users to set up the Web site with custom feeds of news, information and alerts for the markets and industry sectors they care most about, as well as to access the regular content on Dow Jones editors will select news stories and information to help WSJ Professional users dig deeper into topics of interest.”

Rupert Murdoch, the CEO of Journal owner News Corp., has already said that all of his pubs’ Web sites will go behind a paywall within the year. Those plans, combined with the Journal‘s new venture might provide a model for other media companies to follow. Is this a look at what journalism will look like in years to come?

Dow Jones to Launch ‘Professional Edition’ of Wall Street JournalWall Street Journal

Related: WSJ Looks To Claim Title Of Number One Paper In Circulation

Wall Street Journal Expands To India

asia.pngYesterday The Wall Street Journal Asia launched a locally printed edition in India along with a regional Journal online homepage for the country as part of the paper’s plans to expand within the Asian market.

News Corp., which purchased the Journal in 2007, has pushed for an expansion of news and editorial content into the rapidly growing Asia-Pacific marketplace, the company said. Efforts to expand coverage and visibility in these markets have included the redesign of the Journal‘s Chinese-language Web site, which debuted in December, and the launch of a Japanese-language site later this year, as well as efforts to reach Indian readers.

Printing the Wall Street Journal Asia in New Delhi and Mumbai means the paper will be available on newsstands in the country’s major cities and delivered to individual and corporate subscribers the same day. This is the first time the paper will be available at daybreak in India, pointed out Wall Street Journal Asia publisher Christine Brendle.

Full release after the jump

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WSJ Implements New Conduct Rules For Twitter

twitter_fail_whale.jpgSo it turns out that Twitter can be very helpful to journalists, whether they’re promoting their own work, seeking sources or just looking for what everyone is talking about. In fact, it’s the perfect way to find out what everyone’s talking about.

But it’s no surprise that media companies like News Corp. want to make sure their reporters remain unbiased and impartial even with social media Web sites like Facebook and Twitter luring them over to the dark side. Yesterday, Wall Street Journal editor Alix Freedman sent an email to staffers outlining new conduct guidelines that specifically instruct reporters how to handle themselves on Twitter.

“Business and pleasure should not be mixed on services like Twitter,” the guidelines said. “Common sense should prevail, but if you are in doubt about the appropriateness of a Tweet or posting, discuss it with your editor before sending.”

Can you imagine a reporter going to an editor to ask permission to Tweet something in particular? There are actually a number of Journalers that do Tweet regularly, and we’re curious how these new rules will effect them, if at all. Does this mean they’ll stop Tweeting links to their own articles?

One thing’s for sure, the new rules aren’t stopping anyone from Tweeting. Earlier today, WSJ Deputy Managing Editor Alan S. Murray added clarification to the rules via Twitter. “We’re encouraging people to use Twitter and Facebook. Just encouraging them to use some common sense when they do,” he tweeted.

MediaNews Memo Continues Online Pay Content Discussion

medianews group.pngYesterday, Romanesko published a memo by executives from national newspaper publisher MediaNews Group. The memo outlined the company’s new interactive strategy, as devised by 22 MediaNews execs. Like many other newspaper companies, MediaNews is facing a decline in print circulation and interactive revenue growth, so its leaders have been trying to find a good solution.

The strategy outlined in the memo — don’t put all print content online for free, create distinct Web sites that will emphasize regional news and build local sites to draw user generated content, younger audiences and targeted advertisers — has been criticized by Jeff Jarvis for lacking innovation and creativity. But, which also pointed out this is a similar strategy sought by companies like Gannett, said MediaNews’ plan “could help maintain newspapers’ fairly strong audience growth.”

We agree that putting all print content online for free undermines the value of journalism and undoubtedly has contributed to the decline in print circulation nationwide. Media companies will not be able to survive this recession until they find a way to make money from their Web properties, but finding the right solution may take some time — time the faltering industry doesn’t really have. Maybe MediaNews’ strategy won’t work, but they do get credit for trying.

How do you feel about paying for content online? is doing it well, and dreaming up new ways to get online revenue every day (micro-payments anyone?) What do you think publishers have to do in order to keep the newspaper industry alive?

Twitter News Of The Day

twitter_fail_whale.jpgSocial media monster (or whale?) Twitter is getting a lot of ink today. Here’s what people are talking about (in 140 characters or less):

Traffic Leader: Thanks to Oprah, Ashton Kutcher and CNN, Twitter scored more unique visits than The New York Times and last month

The Future of Television Journalism?: On Wednesday, ABC will debut an online show “NightTline” that will rely on Twitter for debate and questions from viewers

Twitter Jumps the Shark (or Fail Whale): CurrentTV releases another parody (watch it after the jump)

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Brian Williams Gets Indie Music Cred|Google’s Mysterious Meetings With Post And Times|Newspapers Should Fail|OK!‘s Luxury Update Conspiracy|’s Micro-Payment Plan

WebNewser: Today, Brian Williams launched BriTunes, an indie music web series. Sadly, Williams doesn’t sing.

MediaMemo: Google is meeting with The Washington Post and The New York Times, too. But what are they talking about?

Silicon Alley Insider: Newspapers should be allowed to fail.

ASSME: Is OK!‘s luxe rebranding a product of “an evil pact between publisher Lori Burgess and editorial consultant Jason Oliver Nixon“?

Reuters: plans to institute “micro-payments” for articles and premium subscriptions., Take Top Prizes At EPpy Awards

eppy.pngEditor & Publisher and Mediaweek presented their 14th consecutive EPpy Awards today in at the Interactive Newspaper Conference and Trade Show in New Orleans, honoring “the best Web sites in the media world.”

The beleaguered Boston Globe, The Las Vegas Sun, CNN and ESPN all took home two awards each. The Globe, which was a finalist for five awards, was awarded Best Sports Blog, for sportswriter Tony Massarotti‘s blog “Mazz,” and two sites, and and (Arts & Entertainment) tied for Best Entertainment Web site (with more than one million unique monthly visitors).

The Sun won in the Best Newspaper-Affiliated Web site with fewer than one million unique monthly visitors and Best Web Special Feature — News or Event with fewer than one million unique monthly visitors categories.

But the big prize for Best Newspaper-Affiliated Web site with more than one million unique monthly visitors went to The Wall Street Journal‘s site, And another New York-based pub, Entertainment Weekly, nabbed the award for Best National Magazine-Affiliated Web site.

A full list of winners after the jump

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The Recession Goes Interactive Courtesy of


Want to get a big picture glance at the Recession as it happens? has you covered. The site has launched an interactive guide to the Global Economic Meltdown. Each industry is color-coded and you can choose to sort things under a number of categories: Industry, Company, Date Announced, Number of Job Cuts, Percent of Workforce, Stock Decline. Though no matter which way you cut it the finance industry appears to come out the worst for wear (also, there’s no media category). Play along here. Launches ‘The End of Wall Street: An Oral History’

Wall Street is over! Well maybe not, but that’s certainly been the theme of many business articles that have been penned since the financial collapse of last fall (sort of like how everyone thought “history” had ended at the end of the last century). Anyway, continuing the strong newspaper trend towards online video &#151 we’ve speculated before that it’s only a matter of time before TV and newspapers truly mesh — has launched a three-part oral history titled ‘The End of Wall Street’ in which Journal reporters explain “how the housing bubble inflated and burst, the rippling effects across the economy and look at what’s ahead for the global economy.” tells us this is the first longer form series the site has done, and unlike, say, the videos does (i.e. David Carr‘s genius and hysterical Carpetbagger) it’s embeddable! Parts two and three after the jump.

Read more Picks Up Mac’s Banner Advertising

wsj nyt.png

We’ve noted before on a number of occasions how the occasionally runs these big banner ads that take up a third of the page (and are generally quite distracting, but in this economic media environment we’re pretty willing to put up with whatever it takes). Most noticeable are the big Mac Ads featuring a walking and talking John Hodgeman (we were once told there placement was result of a lunch between Steve Jobs and ‘Pinch’ Sultzberger). Well it looks like Mac has expanded their business to include, which we noticed this morning was running a similar banner ad today. A first we think and perhaps even more noticeable since the paper itself only began running front page pictures last year.
* UPDATE: The informs us it’s not the first time, in fact today is the fifth time this year they’ve run the ad.

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