356008.jpgWe wonder how the Bancroft family would be feeling about this (if they weren’t too busy enjoying their $60 per share right now): News Corp.‘s Wall Street Journal has launched a travel service called WSJtravel, which will offer over 50 “premiere” travel packages to such exotic locations as Vietnam (for a study in local food), Tuscany (to stay in 1,0000-year-old castle and take seminars on books), and Napa Valley (to get wasted with class).

While we’ve been talking about Condé Nast possibly lending out its name for product licensing, it almost seems ingenious for The Wall Street Journal to pair with a travel agency and do it first. We’re happy to see media companies trying out new sources of revenue. And if it works, so much the better.

Full press release after the jump.

Previously: How To Lose Your Brand Identity And Influence Consumers: A Conde Story

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