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Posts Tagged ‘WWD’

WWD’s Odd Take on Hearst’s Powerful Women

WWD has a piece on the trio of female Editor-in-Chiefs at Hearst today, and it comes off as pretty condescending. The idea behind the article is fine – how well Elle’s Robbie Myers, Harper’s Bazaar’s Glenda Bailey and Marie Claire’s Joanna Coles will work together – but the execution is all wrong.

The headline “The Three Graces of Hearst” is the first mistake. The Three Graces, in Greek Mythology, are goddesses of charm, beauty and creativity. Right away the article is undermining the three editors by comparing them to something that has nothing to do with their intelligence or talents.

Then the phrase “playing nice” is used twice, as if Myers, Bailey and Coles are little girls who need to learn to share. But the worst part of the article is actually in a chart, which discusses their clothes and hairstyles. Once again, that has absolutely nothing to do with their ability to run three of the most popular magazines in the world.

If it seems like we’re being picky, just think about it: Would an article about three men EICs discuss their hair? Would a piece about powerful men even bring up something as frivolous as attractiveness? We don’t think so.

There’s plenty to talk about with Myers, Bailey and Coles, but somehow WWD manages to cover all the wrong things.

Four Women Editors and Their Journey Back to Print

WWD has a post today about four women editors – Pilar Guzman (pictured), Tina Brown, Brandon Holley, and Deborah Needleman – and their journey from print to the web, then back to print again.

It’s a story that deserves to be told. After all, these are four powerful, talented women who are shaping the magazine industry with their decisions.

The content of the post is all fine and dandy; the headline, however, is not. It irks FishbowlNY a bit. And when we’re bothered, we bother you with the details. As Janet once said, that’s the way love goes.

The post is titled “Is Print in Vogue Again?” and like all headlines that ask a question, the answer is nowhere to be found in the piece. We do learn that the women all seem to have come back to print for the money, but not if print is “cool,” as the headline suggests.

If you’re going to ask a question, be able to answer it. That’s all we want.

For example:
“Does FishbowlNY hate headlines that contain questions?”

“Yes.”

WWD Milestones Debuts in Print and iPad

Believe it or not, the editors at Women’s Wear Daily know more about Gucci than anybody whispering – or yelling – in your ear as you walk through Chinatown. Why you’d ever be in Chinatown, we have no idea, but that’s not the point. The point is WWD just launched their newest “Milestone” issue, available in print and on the iPad, and it’s got Gucci completely covered.

The print issue and the app come with tons of information on Gucci in celebration of the label’s 90th anniversary. Some highlights include an extensive look at the Tom Ford and Domenico De Sole era and an interactive Gucci time line on the iPad app.

Go check it out if you’re into Gucci, then next time someone tries to hustle some gear onto you in Chinatown you can yell, “Did you even know that the first Gucci store in America was on West 58th Street???” It’ll be great.

Condé Nast Promotes Execs, Awards Top Publishers

lou cona.jpgJust over three months after a massive restructuring, Condé Nast seems to be well on the way to recovery — if the announcement of three executive promotions and publishers’ awards doled out last night at an annual Florida meeting are any indication.

mittman.jpgToday, we learned of three promotions within the company. Lou Cona (pictured at right), senior VP of the Condé Nast Media Group, has been promoted to executive vice president of the group, while publishers Laura McEwan of Teen Vogue and Howard Mittman of Wired (at right) have been given the additional titles of vice president.

laura headshot[1].jpgWhat’s more CEO Charles Townsend also presented awards at an event last night during the company’s annual publishers’ trip to Key Largo, Fla. (The trip itself is proof of more optimistic times; last year’s publishers’ meeting took place in NYC.) Reports WWD:

“And in perhaps an indication, if not a wholehearted endorsement, of where the publishing world’s future lies, Townsend looked beyond the usual suspects for Publisher of the Year, giving the honor to Drew Schutte, chief revenue officer of Condé Nast Digital, who oversees such digital properties as newyorker.com, luckymag.com and glamour.com, which saw significant revenue growth over 2008. The Corporate Executive of the Year prize went to Robert Sauerberg, president of Condé Nast Consumer Marketing.”

Sauerberg has been working on the digital publishing consortium between several magazine publishers, including Condé, Hearst, Time Inc., Meredith and News Corp., and has been seeking other forms of revenue for the company, including licensing agreements.

After the jump, the official announcement from Condé Nast about the three promotions.

Conde Awards ReturnWWD

Previously: Condé Nast’s Dead Titles May See New Life In Licensing Deals, New Publisher Consortium Gets A Name

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Condé Titles Launch Partnerships With E-Commerce Sites

voguegilt.jpg

Yesterday, we reported on news that Condé Nast was considering licensing partnerships as a way to create additional revenue streams. Despite skepticism over Condé boss Si Newhouse‘s interest in such plans, it looks like these sorts of deals are not that far away.

This week, two Condé Nast titles are rolling out new partnerships with two e-commerce sites, WWD reports today.

Shopping magazine Lucky will unveil its pairing with theOutnet.com, Net-a-porter’s outlet site, on Friday, with a new series of flash sales exclusively with the title. The sales, promoted on luckymag.com and in Lucky‘s February issue, will be accessible to Lucky newsletter subscribers only. The sales will feature discounted items available for a limited time, whose prices decrease as the clock counts down.

Additionally, fashion bible Vogue has paired with members-only e-commerce site Gilt Groupe to offer ready-to-wear looks under $500, based on the magazine’s “Steal of the Month” page. The sale, which runs through January 18, even includes links to photos and stories on Vogue.com and a place to subscribe to the magazine.

For these two titles, these partnerships seem like natural extension of the brands, providing Condé with extra cash while not diluting the brand. In return, these e-commerce sites get publicity in national magazines, the opportunity for new customers and a way to set them apart from their competitors. Seems like win-win. And we’d much rather see pubs trying to make money this way rather than starting a wine club. Maybe they’ll even try launching their own e-commerce sites, like DailyCandy did last year with Swirl.

Read More: Vogue and Lucky Launch PartnershipsWWD

Previously: How To Lose Your Brand Identity And Influence Consumers: A Condé Story

Year-End Condé Nast News: Subpoenas, Ad Sales Concessions, New Project

4 times square.jpg2009 was a difficult year for Condé Nast, one of the big magazine publishers based in New York. Things got so bad for the company, it hired infamous consultants McKinsey & Co. to come in and look over its books, eventually slashing budgets by about 25 percent across the board for 2010 and scuttling six pubs before the year was out. Since it’s a large industry leader, media watchers look at changes at Condé Nast as indicative of the sector — so after a tough year good news for Condé might mean good news for the rest of us.

First, the publisher seems to be (finally) recognizing that its bread and butter, luxury advertising, has taken a nosedive in recent years. Mediaweek reports today that Condé Nast has been giving more concessions to advertisers for the coming year, including seeking only a 2.5 percent increase in CPM rates, when it had customarily sought 5 percent.

Today also brings news that Condé Nast is seeking subpoenas of Google and AT&T in an attempt to gather info about five hackers who allegedly accessed the company’s computer network earlier this year, publishing content from men’s magazine GQ before the pub hit newsstands. The subpoenas are the latest in the publisher’s copyright infringement suit against the hackers, The New York Post‘s Keith Kelly reported.

And in other news, FishbowlNY has heard from various sources within Condé that the company’s Fairchild Publications division is working on a new men’s wear publication. This new pub comes just over a year after the company shuttered men’s wear trade DNR and its monthly sister pub Menswear, folding them into WWD. When Condé Nast starts launching publications instead of folding them, it’s good news for everyone.

Condé Nast Gets Flexible With 2010 Ad ConcessionsMediaweek

Condé subpoenas Google, AT&T in hacker fightNew York Post

NYMag.com Launches Video Distribution|NYTCo. Takes Worcester Paper Off The Market|Bloomberg Seeks More Acquisitions|New York Magazine’s Adam Moss|Stephanie Smith Leaves WWD For P6

WebNewser: NYMag.com announced today that it plans to use Blinkx, Metacafe, Sling Media, YouTube and 1Cast to expand distribution of its original videos, with the partner sites selling advertising against the fare for a revenue share.

New York Times: The New York Times Co. has decided not to sell Massachusetts paper The Worcester Telegram & Gazette.

Financial Times: Bloomberg LP is planning to “aggressively” seek out new acquisitions following its recent purchase of BusinessWeek.

Washington Post: Howard Kurtz profiles New York magazine editor Adam Moss.

Gawker: WWD‘s Stephanie Smith is leaving the media beat to fill Corynne Steindler‘s spot at Page Six.

As Oprah Makes Departure Plans, O Readies For 10th Anniversary

o magazine.jpgWhen Oprah Winfrey‘s talk show leaves broadcast television in 2011, the magazine that bears her name, Hearst‘s O, The Oprah Magazine will lose an important cross-promotional tool. But, the media company is not worried about that just yet, instead focusing on planning that’s already underway for events tied to the magazine’s tenth anniversary next May, WWD reports.

What’s more, Keith Kelly believes a redesign will accompany the anniversary for the magazine. However, a spokesperson for the magazine told FishbowlNY:

“[Editor-in-chief] Susan Casey and her new team are making subtle changes to the magazine’s design, and while there will be more changes to come in the 10th anniversary year, it is too early to discuss them at this point.”

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Stewart vs. Fox News|WaPo Co. Sees Income Rise|Beckman Takes Control Of W|Meacham’s Take On Print Media

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TVNewser: Jon Stewart and “The Daily Show” devoted nearly 12 minutes last night to discussing the Fox News vs. White House feud and a mocking analysis of Fox News’ distinction between news and opinion programming.

MediaJobsDaily: Reporting its third quarter earnings, the Washington Post Co. posted a $7 million increase in income while revenues at the company’s newspaper decreased 20 percent to $156.3 million.

WWD: Richard Beckman, president and CEO of Conde Nast‘s Fairchild Fashion Group, which publishes WWD and Footwear News, is taking over control of W as well.

Daily Intel: Days after Times publisher Arthur Sulzberger compared print media to the Titanic, Newsweek editor Jon Meacham tried a different analogy: “Forgive my possibly overly facile analogy here, but when we are looking at the digital delivery of the printed word, we are kind of where the Sony Cassette Walkman was,” he said. “There will be, I think, an interim step that will be a CD Walkman. And then it seems to me there’s going to be an iPod.”

Time Inc. Staffers Next On The Chopping Block?

time inc.jpgCondé Nast. The New York Times. Forbes. By the end of the year, all of these media organizations will have cut their staffs to meet the challenging economic times facing the entire industry. These are just the realities of the fourth quarter, readers of the bottom line tell us.

So, it was only a matter of time before we heard of layoffs at another venerable New York-based media company: Time Inc. Last year, Time made history by laying off 600 people company wide. But, if this item in today’s WWD Memopad is to be believed, more cuts from “across the board” are coming next week.

This is not pleasant news to report, but it’s not surprising. As media companies struggle to meet year-end earnings goals and look towards creating next year’s budgets, layoffs are inevitable. Now, where did all those people trumpeting the end of the recession go?

Time For Cuts?WWD

Related: Time Inc. To Layoff 600

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