WWD has a piece on the trio of female Editor-in-Chiefs at Hearst today, and it comes off as pretty condescending. The idea behind the article is fine – how well Elle’s Robbie Myers, Harper’s Bazaar’s Glenda Bailey and Marie Claire’s Joanna Coles will work together – but the execution is all wrong.
The headline “The Three Graces of Hearst” is the first mistake. The Three Graces, in Greek Mythology, are goddesses of charm, beauty and creativity. Right away the article is undermining the three editors by comparing them to something that has nothing to do with their intelligence or talents.
Then the phrase “playing nice” is used twice, as if Myers, Bailey and Coles are little girls who need to learn to share. But the worst part of the article is actually in a chart, which discusses their clothes and hairstyles. Once again, that has absolutely nothing to do with their ability to run three of the most popular magazines in the world.
If it seems like we’re being picky, just think about it: Would an article about three men EICs discuss their hair? Would a piece about powerful men even bring up something as frivolous as attractiveness? We don’t think so.
There’s plenty to talk about with Myers, Bailey and Coles, but somehow WWD manages to cover all the wrong things.