Say Media has had it with the media business. According to Digiday, the company is selling its sites, including xoJane, Fashionista, and ReadWrite. Say Media originated as a tech company, and its CEO Matt Sanchez explained that it was just too difficult to keep the media side going:
When we launched Say, it was really about, how do you provide technology and services for independent media. It was this vision of building the modern media company by building, partnering with and buying independent media companies, build the tech beneath it and think holistically about the entire media stack. We just came to the conclusion that it’s very difficult to do both.