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CNN Sells Zite to Flipboard (CNNMoney)
CNN has sold its news reader app, Zite, to Flipboard, a social magazine application. As part of the deal, Flipboard has also teamed up with CNN to launch custom magazines for CNN shows anchored by Fareed Zakaria, Jake Tapper and John King. The deal could be valued as high as $60 million over time, taking into account future advertising revenue, said a source familiar with the deal. TVNewser The sale occurred less than three years after CNN acquired Zite for $20 million. CNN and Flipboard’s partnership will allow CNN to expand its mobile reach and take advantage of Flipboard’s technology and mobile sales strategy. Re/code Zite itself will shut down, but CNN says most of its 20 employees will go to work for Flipboard. Zite CEO Mark Johnson will not be joining them. Forbes / Jeff Bercovici The deal merges two apps that let users aggregate news stories from all over into a single magazine-like experience. Of the two, Flipboard has been considerably more successful: It’s currently ranked No. 5 among free iPad news apps in Apple’s App Store, while Zite is No. 39. Flipboard will absorb the machine-learning technology that Zite uses to personalize news feeds for its users. Mashable The move also divests CNN of one of its most high-profile acquisitions while putting it in front of Flipboard’s users, which according to Johnson number more than 100 million.