We are not rushing out to take in Springfield-mania, and we don’t know too many people who are. But when we saw hordes of fans lined up at The Grove late last night for the midnight showing of The Simpsons Movie, we thought maybe it would be a surprise blockbuster. Then we heard all three of the midnight shows at the Arclight had sold out, and we started to think it was going to be a monster hit.
Luckily, that cute-as-a-button, wanna-be ghetto movie reviewer kid on E! is around to set us straight. In his new weekly feature, Beat Ben @ The Box Office, Ben Lyons pits his movie knowledge against yours by predicting box office takes every weekend.
As he assures his readers:
The Simpsons Movie, 18 years in the making, will take in roughly $37 million. Strong, but not overwhelming.
Here’s Why: The film will not reach the coveted $45-50 million range because younger moviegoers, the ones who make up the majority of summer ticket sales, don’t have the same passion for this animated flick as they did for Shrek and Ratatouille.