Today’s media-bistro.com Morning Media Menu podcast started off strong with some serious talk about digital publishing, Amazon.com’s Kindle and e-book publishing strategies.
“If they can get this global footprint…I think it’s going to be a really big moment for Kindle and Amazon,” Jason said. “It’s just going to exist all over the world and it’s going to be hard to replace that.”
Next was a discussion about the news that the release of Sarah Palin‘s e-book will be delayed until December 26, even as the pub date of her memoir, Going Rogue was pushed up earlier this week. According to Jason, the publisher’s hope is that Conservative Christians who backed Palin during the election will buy the book for Christmas and then the electronic version — which is usually priced lower than the hard copy version at around $9.99 — will debut after the holidays. “By withholding this digital version, [publisher HarperCollins] is just ducking this whole issue of how much should it cost,” Jason said. Jason also compared this technique to the releasing of a DVD after a movie has a run in movie theaters.
However, Matt pointed out that environmentalists will probably not be very happy with this decision. But, were environmentalists going to buy Palin’s book either way?
You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.
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