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Terri Hernandez Rosales Named New VP at NBC4 LA

Terri Hernandez Rosales is the new vice president of community affairs and communications at NBC4 LA.

According to the station’s release, Hernandez Rosales “will manage the long-term strategy of the station’s community investment and charitable efforts and oversee strategic communications for the station, handling local media relations and other external affairs.”

“Terri brings a unique blend of public relations and philanthropic experience to NBC4,” Craig Robinson, president and general manager of NBC4 LA said in a statement. “Her knowledge of the local marketplace, coupled with her exceptional communications skills, makes her a strong asset to our organization.”

Prior to her new job at NBC4 LA, Hernandez Rosales was the vice president of communication for Los Angeles Universal Preschool (LAUP), where she increased the visibility of the education nonprofit.

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